Lifecycle Marketing Manager

Summary

Join Payoneer China as a Lifecycle Marketing Manager and define, implement, and optimize customer engagement and retention strategies for the Greater China region. You will be responsible for tailoring lifecycle programs to boost customer growth and activeness. This role involves analyzing customer touchpoints, driving region-specific approaches, and optimizing nurturing strategies. You will need strong analytical and problem-solving skills, along with excellent communication and collaboration abilities. The position offers a hybrid or remote work frame and is based in Shanghai.

Requirements

Fluent written and spoken English is required

Responsibilities

• Be responsible for the CRM/Life cycle marketing to drive customer growth
• Customer Journey Mapping - analyzing critical customer touch points with the organization and maximizing commercial opportunities through timely and relevant communications
• Driving region specific customer LCM approach, including product usage by cohort, retention rates and customer engagement
• Obsessing about local customer insights and tailoring messaging and distribution channels accordingly
• Owning and optimizing regional specific end-to-end nurturing and lifecycle marketing approach from planning to execution incl. impact forecasting, prioritization, implementation, success measurement and optimization
• A problem solver: excellent analytical problem-solving skills with growth’s mindset and can proactively identify growth areas and drive initiatives
• Operational Excellence: Great orchestration, managing complex processes; Excellent ability to connect people, processes and drive cross-group collaboration

Preferred Qualifications

• Bachelor’s or Master’s degree either in Economics / Marketing / Business (MBA is a plus)
• 6 - 8 years’ related working experience, ideally in managing lifecycle, cross-sell and up-sell programs
• Experience in payment, financial, and ecommerce industry (either cross border or domestic ecommerce) – a plus
• Experience in B2B CRM or database marketing – a plus
• Strong market insight, analytical skills and strategic thinking
• Strong communication skills to be able to comfortable discus concepts & initiatives with cross-functional business teams
• Strong business sense and result driven to drive effectiveness
• Driven, multi-tasking, passionate, and able to build initiative
• Understand key stakeholders’ interest and be able to drive initiative and align to meet business goals

Benefits

Hybrid or remote work frame