Senior Customer Lifecycle Marketing Manager

Summary

Join Samsara, a leader in the Connected Operations™ Cloud, as a Customer Lifecycle Marketing Manager. This remote position, based in France, focuses on expanding our customer lifecycle program internationally. You will collaborate with cross-functional teams to design, implement, and optimize lifecycle marketing campaigns tailored to each region. Responsibilities include developing scalable processes, measuring campaign effectiveness, and creating a roadmap for future campaigns. This role requires significant experience in B2B SaaS lifecycle marketing and strong analytical skills. Samsara offers a competitive compensation package and a flexible work environment.

Requirements

• 5+ years of experience in lifecycle marketing, customer marketing, and/or digital customer programs in a global B2B SaaS environment
• Strong understanding of market segmentation, customer journey mapping, and campaign automation
• History of successfully launching end-to-end lifecycle programs and experience investing in the right levers to drive outsized results
• Outstanding project management and organizational skills with an ability to prioritize effectively amidst many moving pieces and complete tasks with high quality and on deadline; often viewed as a strategic “operator” by peers and management
• Deploys curiosity at every opportunity to become an expert on the customer – understanding their behaviors, motivations, blockers, and goals and weaves this into decision-making and execution
• Excellent copywriting and creative skill sets, with the ability to deliver strong ‘no fluff’ content
• Outstanding business judgment and a deep love for data-based decision-making & experimentation
• Fluent in English with strong written and verbal communication
• Cross-functional collaborator with strong listening skills rooted in empathy to develop authentic relationships

Responsibilities

• Run a customer lifecycle program with operational excellence: Collaborate with Customer Outcomes and Marketing Operations to design and implement lifecycle marketing campaigns customized for each international region, while ensuring alignment with global standards. Develop scalable processes to efficiently launch and manage lifecycle campaigns as we expand into new markets
• Optimize current lifecycle journeys through experimentation and data: Work closely with Regional Marketing Teams and Localization to adapt content and messaging for each market, ensuring cultural relevance and resonance. Identify strategic opportunities to optimize lifecycle touchpoints and improve customer engagement, driving greater effectiveness across regional customer journeys
• Measure campaign and program effectiveness: Partner with Marketing Operations and Analytics to establish best-in-class reporting that delivers real-time insights into regional journeys. Use this data to continuously optimize performance and enhance the effectiveness of lifecycle campaigns across all regions
• Develop lifecycle campaign roadmap and pioneer new journeys based on company need: Leverage in-depth regional customer insights and collaborate with stakeholders across the business to align campaigns with key objectives, driving exceptional customer experiences and value globally. Stay informed on regional market trends, customer behaviors, and regulatory requirements (e.g., GDPR, CAN-SPAM) to ensure compliance and relevance in every market
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Preferred Qualifications

• Self-motivated and results-driven, with the ability to think strategically and execute tactically
• Proven experience working cross-functionally with product, data, and content teams
• Familiarity with regional data privacy regulations (GDPR, CAN-SPAM, etc.)
• Experience managing localization and translation processes for marketing content
• Experience using Iterable or another ESP
• Email coding experience (HTML/CSS) is a plus

Benefits

• Competitive total compensation package
• Employee-led remote and flexible working
• Health benefits
• Samsara for Good charity fund