Lifecycle Marketing Manager

Summary

Join Earnest as their Lifecycle Marketing Manager and play a strategic role in developing and executing lifecycle campaigns that drive conversion and acquisition of Earnest products and services. You will report to the Head of Lifecycle Marketing and be responsible for all aspects of campaign strategy, from development and execution to A/B testing and performance analysis. This role requires 5+ years of experience in B2C email or lifecycle marketing, strong data analysis skills, and knowledge of relevant regulations. The position offers a competitive salary, remote work flexibility with occasional in-office days, and a comprehensive benefits package including health insurance, retirement plan, paid time off, and more. The ideal candidate will also possess experience with Braze and other marketing tools. Earnest is committed to fostering a diverse and inclusive workplace.

Requirements

• 5+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment
• 3+ years of experience developing lifecycle/CRM engagement programs
• Experience in audience segmentation and targeting using database information and real-time event data
• Strong data analysis skills and knowledge of business intelligence systems such as Looker or Tableau
• Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA)

Responsibilities

• Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing
• Own all aspects of campaign strategy development, creative briefing, audience segmentation, journey pathing, campaign execution, creative A/B testing, analytics measurement, and campaign performance readouts
• Build out some of Earnest’s most important initiatives across our consumer finance products
• Ensure flawless campaign execution, delivering revenue and engagement and being a driver of innovation and growth

Preferred Qualifications

• Experience with Braze
• Experience with ExactTarget, SendGrid, Twilio, HTML/HAML, or Github

Benefits

• Health, Dental, & Vision benefits plus savings plans
• Mac computers + work-from-home stipend to set up your home office
• Monthly internet and phone reimbursement
• Employee Stock Purchase Plan
• Restricted Stock Units (RSUs)
• 401(k) plan to help you save for retirement plus a company match
• Robust tuition reimbursement program
• $1,000 travel perk on each Earnie-versary to anywhere in the world
• Competitive days of annual PTO
• Competitive parental leave
• Remote work flexibility with occasional in-office days