Senior Lifecycle Marketing Manager

Summary

Join Spring Health as a Senior Lifecycle Marketing Manager and drive improvements to our member experience journey, ensuring a seamless transition from member to patient while optimizing conversion rates, revenue, and patient outcomes. You will build high-impact, data-driven lifecycle marketing strategies that enhance engagement, drive appointment bookings and attendance, and ultimately improve health outcomes. This role requires expertise in Iterable, a strong testing mindset, and collaboration with cross-functional teams. You will lead experimentation, optimize marketing automations, and define key performance indicators. The ideal candidate possesses 5-8+ years of experience in lifecycle or growth marketing, preferably in healthtech. Spring Health offers a competitive total rewards package including stock options and comprehensive benefits.

Requirements

• 5-8+ years of experience in lifecycle marketing or growth marketing, preferably in healthtech, B2B2C, or D2C
• Deep expertise in marketing automation platforms, with a strong preference for Iterable
• Strong background in multi-channel marketing (email, SMS, push notifications, in-app messaging, direct mail)
• Highly analytical and data-driven, with experience in A/B testing, segmentation, and funnel optimization
• Ability to interpret data, define success metrics, and iterate based on performance insights
• Excellent cross-functional collaboration skills, with experience working closely with Product, Engineering, and BI teams
• Strong process and QA management skills to ensure smooth execution of lifecycle campaigns
• Growth mindset—a passion for testing, learning, and constantly optimizing strategies
• Passion for mental health and healthcare innovation, with a desire to drive real-world impact on patient outcomes

Responsibilities

• Own and Optimize Lifecycle Marketing Campaigns
• Develop, execute, and refine multi-channel engagement strategies (email, SMS, push notifications, in-app messaging, direct mail) to drive conversion, retention, and revenue growth
• Identify friction points in the member-to-patient journey and develop data-driven strategies to optimize touchpoints and improve conversion rates
• Implement behavioral and predictive modeling to enhance personalization and engagement
• Act as an Iterable SME, managing campaign execution, audience segmentation, and workflow automation
• Drive a robust A/B testing roadmap to continuously refine messaging, targeting, and channel mix
• Establish segmentation strategies that leverage member behavior, demographics, and engagement history to optimize lifecycle marketing performance
• Partner closely with the patient pod members (product, eng, design, data, and marketing) to support product / pod driven initiatives and experiments
• Work closely with Product, Engineering, BI, and Customer Success teams to align lifecycle marketing initiatives with product experience and member needs
• Partner with Marketing Creative and Clinical Content teams to develop cohesive messaging and touchpoints
• Define and track key lifecycle marketing KPIs, including conversion rates, engagement metrics, appointment bookings, and revenue impact
• Work with Marketing Analytics and BI to build reporting frameworks and dashboards to improve visibility into lifecycle marketing performance across the org
• Establish QA and process frameworks to ensure flawless execution of marketing campaigns and automation workflows

Preferred Qualifications

• Iterable expert
• Growth marketer with a strong testing mindset
• Someone who thrives in a fast-moving, cross-functional environment

Benefits

• Health, Dental, Vision benefits start on your first day at Spring
• You and your dependents also receive access to One Medical accounts
• HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• We offer competitive paid time off policies including vacation, sick leave and company holidays
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes
• Stock options