Candidly is hiring a
Lifecycle Marketing Specialist

Summary

Join Candidly as a contract-to-hire Lifecycle Marketing Specialist to help drive platform engagement and achieve transformative outcomes for end-users.

Requirements

• 3+ years of experience in lifecycle marketing, email marketing, or a related field
• Strong project management skills
• Proven ability to collaborate effectively across departments to drive results
• Exceptional written and verbal communication skills, with a keen eye for detail
• Ability to thrive in a fast-paced, high-growth, fully remote work environment
• Experience with Iterable and other marketing data activation platforms

Responsibilities

• Own and optimize the end-user marketing communications journey
• Ensure seamless execution of all employer launch communications to end-users
• Partner with product to integrate new marketing and transactional emails into the lifecycle journey
• Partner with the content marketing team to convert our key messages into comprehensive campaigns throughout the user lifecycle
• Develop and manage logic-based drip campaigns to boost activation, engagement, retention, and referrals
• Utilize data to craft effective event-based messaging aimed at increasing conversions at critical touchpoints in the funnel
• Analyze KPIs, including delivery rates, open rates, click rates, and down-funnel engagement at both campaign and account levels
• Lead initiatives to diversify communication channels, including SMS messaging
• Translate key insights into a best practice playbook for internal and external stakeholders
• Conduct A/B testing on various funnel elements such as subject lines, templates, cadence, and timing
• Perform quality assurance on campaigns to ensure device compatibility and dynamic data integrity
• Collaborate with designers and front-end engineers to develop responsive and high-performing marketing templates
• Support marketing needs for our employers and partners in close alignment with the customer success team
• Develop client-facing campaigns, such as email newsletters