Remote Customer Lifecycle Marketing Manager

Summary

Join OpenSesame as a Customer Marketing Specialist and help drive revenue growth through customer expansion and advocacy. This role involves building relationships with key stakeholders, performing customer segmentation analysis, and developing a detailed customer marketing plan.

Responsibilities

• Gain a comprehensive understanding of OpenSesame’s customer base, product offerings, and current marketing strategies
• Complete onboarding and initial training on customer advocacy work in progress and marketing campaigns
• Learn the 2H customer retention forecast and identify the key metrics for customer lifecycle marketing success
• Establish initial relationships with key stakeholders in sales, product, and customer success teams
• Learn about new products in the roadmap, and understand their value proposition for existing customers
• Take over our product reviews program
• Perform customer segmentation analysis to understand the health and composition of the customer base
• Learn customer onboarding and quarterly review processes. Attend meetings of each type
• Review and analyze customer calls for trends issues
• Learn how customers prove value and begin work on a framework to help them analyze and communicate their impact
• Identify top customers for case studies and other advocacy work. Formalize a customer referral program and take over the “follow the champions” campaign to drive new business
• On the advocacy side, start 2025 tactics for securing speaking engagements and awards. Build out the customer communications side of product launches
• Build personal relationships with at least 10 customer accounts, collaborating with our customer success team
• Take over the customer feedback group and recommend ways to improve it. Take over the customer newsletter and suggest ways to improve it
• Develop and present a detailed customer marketing plan inclusive of advocacy and customer expansion
• Begin work on a value framework to help our customers show the value of working with OpenSesame, leveraging the work already done with our customer success team

Benefits

• Health insurance
• 401(k) matching
• Paid time off