Remote Customer Lifecycle Marketing Manager
closedOpenSesame
๐ต $125k-$140k
๐Remote - Worldwide
Job highlights
Summary
Join OpenSesame as a Customer Marketing Specialist and help drive revenue growth through customer expansion and advocacy. This role involves building relationships with key stakeholders, performing customer segmentation analysis, and developing a detailed customer marketing plan.
Responsibilities
- Gain a comprehensive understanding of OpenSesameโs customer base, product offerings, and current marketing strategies
- Complete onboarding and initial training on customer advocacy work in progress and marketing campaigns
- Learn the 2H customer retention forecast and identify the key metrics for customer lifecycle marketing success
- Establish initial relationships with key stakeholders in sales, product, and customer success teams
- Learn about new products in the roadmap, and understand their value proposition for existing customers
- Take over our product reviews program
- Perform customer segmentation analysis to understand the health and composition of the customer base
- Learn customer onboarding and quarterly review processes. Attend meetings of each type
- Review and analyze customer calls for trends issues
- Learn how customers prove value and begin work on a framework to help them analyze and communicate their impact
- Identify top customers for case studies and other advocacy work. Formalize a customer referral program and take over the โfollow the championsโ campaign to drive new business
- On the advocacy side, start 2025 tactics for securing speaking engagements and awards. Build out the customer communications side of product launches
- Build personal relationships with at least 10 customer accounts, collaborating with our customer success team
- Take over the customer feedback group and recommend ways to improve it. Take over the customer newsletter and suggest ways to improve it
- Develop and present a detailed customer marketing plan inclusive of advocacy and customer expansion
- Begin work on a value framework to help our customers show the value of working with OpenSesame, leveraging the work already done with our customer success team
Benefits
- Health insurance
- 401(k) matching
- Paid time off
This job is filled or no longer available
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