OpenSesame is hiring a
Customer Lifecycle Marketing Manager

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OpenSesame

💵 $125k-$140k
📍Remote - Worldwide

Summary

Join OpenSesame as a Customer Marketing Specialist and help drive revenue growth through customer expansion and advocacy. This role involves building relationships with key stakeholders, performing customer segmentation analysis, and developing a detailed customer marketing plan.

Responsibilities

  • Gain a comprehensive understanding of OpenSesame’s customer base, product offerings, and current marketing strategies
  • Complete onboarding and initial training on customer advocacy work in progress and marketing campaigns
  • Learn the 2H customer retention forecast and identify the key metrics for customer lifecycle marketing success
  • Establish initial relationships with key stakeholders in sales, product, and customer success teams
  • Learn about new products in the roadmap, and understand their value proposition for existing customers
  • Take over our product reviews program
  • Perform customer segmentation analysis to understand the health and composition of the customer base
  • Learn customer onboarding and quarterly review processes. Attend meetings of each type
  • Review and analyze customer calls for trends issues
  • Learn how customers prove value and begin work on a framework to help them analyze and communicate their impact
  • Identify top customers for case studies and other advocacy work. Formalize a customer referral program and take over the “follow the champions” campaign to drive new business
  • On the advocacy side, start 2025 tactics for securing speaking engagements and awards. Build out the customer communications side of product launches
  • Build personal relationships with at least 10 customer accounts, collaborating with our customer success team
  • Take over the customer feedback group and recommend ways to improve it. Take over the customer newsletter and suggest ways to improve it
  • Develop and present a detailed customer marketing plan inclusive of advocacy and customer expansion
  • Begin work on a value framework to help our customers show the value of working with OpenSesame, leveraging the work already done with our customer success team

Benefits

  • Health insurance
  • 401(k) matching
  • Paid time off

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