Ads Specialist

Summary

Join Pavago as a Meta Ads Specialist to lead paid social campaigns driving lead generation for clients. You will own strategy, execution, and optimization across Meta and other social platforms. Responsibilities include campaign planning and management, performance optimization using key metrics, creative and audience management, and reporting and collaboration with internal teams. The role requires 2 years of experience in digital marketing with a focus on Meta Ads and multi-platform paid social ads, proven success in lead generation, hands-on experience with various ad platforms, and strong analytical and creative skills. A perfect fit will demonstrate expertise in targeted campaigns, data-driven decision-making, collaboration, and staying current with industry trends. The interview process involves an initial phone call, video interview, client interview, and background checks.

Requirements

• 2 years of experience in digital marketing with a focus on Meta Ads and multi-platform paid social ads
• Proven success in lead generation for services or local businesses (not eCommerce)
• Hands-on experience with Facebook, LinkedIn, TikTok, and YouTube Ads
• Strong understanding of lead funnels and audience targeting
• Proficiency in Meta Ads Manager and social analytics tools
• Strong creative and analytical skills

Responsibilities

• Plan, launch, and manage Meta Ads campaigns (Facebook, Instagram) focused on lead generation
• Run complementary campaigns on LinkedIn, TikTok, and YouTube Ads
• Define goals, budgets, placements, and formats to maximize performance
• Monitor campaigns in Meta Ads Manager, adjusting targeting, creatives, and bids based on key metrics (CTR, CPC, CPL, ROAS)
• Troubleshoot underperforming ads and implement improvements
• Collaborate with design and copy teams to create engaging ads tailored to audience segments and funnel stages
• Build and manage custom, lookalike, and retargeting audiences using CRM data and tracking pixels (Meta Pixel, LinkedIn Insight Tag, TikTok Pixel, YouTube tracking)
• Prepare clear reports with insights, trends, and actionable recommendations
• Work closely with internal teams to ensure campaigns align with client goals and timelines

Preferred Qualifications

• Skilled at designing and executing targeted campaigns that deliver high-quality leads
• Able to balance creative ideas with data-driven decision-making
• Comfortable collaborating with teams and leading projects independently
• Keeps up with the latest trends in paid social advertising