Digital Marketing Senior Specialist

Summary

Join Lucid Software, a leader in visual collaboration, as a Spanish International Digital Marketing Sr. Specialist. You will be responsible for developing and executing digital marketing campaigns in Spanish, conducting keyword research, identifying SEO optimization opportunities, and scaling PPC campaign expansion. You will also perform local market research and competitor analysis to identify new acquisition growth opportunities. This role requires native fluency in Spanish, a growth mindset, a bachelor's degree, analytical skills, strong interpersonal skills, exceptional organizational skills, and the ability to problem solve and take initiative. Preferred qualifications include a degree in marketing, experience copywriting in Spanish, HTML and CSS experience, and experience with SEO, digital advertising, A/B testing, email marketing, analyzing large data sets, and working with agencies and outside vendors.

Requirements

• Native fluency in Spanish
• Located in the greater Salt Lake area (US)
• A growth mindset: willingness and ability to learn about digital marketing
• Bachelor's degree in progress/completed with strong academic performance
• Analytical skills to be able to work with large amounts of data and translate into actionable strategies
• Strong interpersonal skills and the ability to build/maintain relationships at every level
• Exceptional organizational skills and the ability to prioritize multiple tasks with excellent attention to detail
• Ability to problem solve and take initiative with minimal guidance
• Ability to provide, receive, and incorporate constructive feedback
• A+ team player!

Responsibilities

• Work with the Marketing team to develop and execute digital marketing campaigns in Spanish
• Conduct keyword research in Spanish and understand the local SERP landscape
• Identify new SEO optimization opportunities and content insights that are locally relevant
• Scope link building opportunities and perform outreach efforts with a focus on Spanish websites
• Help scale PPC campaign expansion and localization, providing local insights, building keyword lists and optimizing ad copies
• Perform local market research and competitor analysis to identify new acquisition growth opportunities
• Monitor market specific performance metrics and support with regional reporting

Preferred Qualifications

• Degree in Marketing
• Experience copywriting in Spanish
• HTML, CSS, and experience working with a content management system
• Experience with SEO, digital advertising, A/B testing and email marketing
• Experience analyzing large data sets
• Mastery of spreadsheets and analysis functionality
• Experience working with agencies and outside vendors