Digital Media Specialist

Summary

Join Advantage | The Authority Company as a Digital Media Specialist and elevate the digital presence of high-performing clients. You will combine hands-on execution with strategic thinking to drive visibility and engagement through social media, SEO, digital advertising, email, and branding. As a trusted advisor, you will audit digital footprints, create short-form content, and execute campaigns across multiple channels. Collaboration with internal teams is key to aligning campaigns with client goals. Success will be measured by campaign performance and client satisfaction. The ideal candidate is a proactive, organized digital marketer with a passion for personal branding and strong digital skills. This role offers a dynamic, growth-oriented environment and a comprehensive benefits package.

Requirements

• Experience in a digital media, social media, or similar role, preferably with a focus on publishing, thought leadership, or community engagement; agency experience required
• Proven client-facing experience guiding clients through multi-platform social media content strategies, integrated email campaigns, and digital advertising campaigns with a passion for delivering high-quality, proactive service
• Demonstrated success in developing innovative digital campaigns that drive measurable results, including follower growth, high post engagement, email open rates, optimal ad performance, and web traffic
• Proficiency in key digital marketing tools and platforms, including Mailchimp (or similar CRM), Google Analytics, Canva, Agency Analytics, and Semrush (or comparable SEO tools)
• Deep understanding of content marketing, customer journey strategy, SEO, and email/database marketing best practices—including deployment, testing, deliverability, and performance analysis
• Strong marketing copywriting and editing skills, particularly for social media and email. Samples will be requested
• Proficient with the full Google Workspace (Docs, Sheets, Slides, and Drive)
• Bachelor’s degree in marketing, communications, or related field

Responsibilities

• Lead as a Digital Marketing Expert and Strategic Partner: Consistently deliver innovative, data-driven strategies and campaigns that enhance Member visibility and impact via social media, websites, email campaigns, and digital advertising
• Success will be measured by campaign performance (digital ad average CPC of $0.70, social post engagement rate of 4%, and web traffic above industry average) and Member satisfaction
• Continuously Evolve Digital Media Services: Stay ahead of trends, tools, and best practices to improve existing offerings and introduce new, high-impact solutions that meet Members’ changing needs
• Foster Exceptional Member Experience and Retention: Provide “Raving Fan” service through proactive communication, trusted guidance, and strong relationship-building
• Support reduction in digital Member churn to <30% and support $1.7M in media client renewals in 2025
• Contribute to internal training and process improvements to support a high-performing, detail-oriented team culture
• Oversee 15+ Concurrent Campaigns: Effectively manage multiple campaigns while developing smart data collection and segmentation strategies to inform ongoing optimization and personalization
• Recognize areas of opportunity to suggest shifts in strategy and alternate services to achieve maximum impact

Preferred Qualifications

• Experience working with data and A/B testing across social media, digital advertising, and web analytics
• Skilled in developing and optimizing digital ad campaigns from concept through execution
• Familiarity with Monday.com or similar project management platforms

Benefits

• Generous Vacation/PTO policies
• Medical, Dental, and Vision plans (eligibility begins the first of the month after 30 days)
• A 401(k) plan with company contributions
• Additional benefits available after 90 days of employment to support your well-being and professional development