Manager, Analytics

Summary

Join Influential, the world's largest influencer marketing company, as a Manager, Analytics! This remote role focuses on supporting a high-profile healthcare account. You will lead influencer and content measurement strategies, translate data into actionable insights, and optimize campaigns. Responsibilities include developing reports, mentoring junior analysts, and ensuring compliance with healthcare regulations. The ideal candidate possesses 5-7+ years of experience in analytics, strong communication skills, and expertise in various analytical tools. Influential offers competitive compensation, flexible time off, comprehensive benefits, and a collaborative work culture.

Requirements

• 5-7+ years in marketing, digital, or influencer analytics, ideally within an agency or healthcare/pharma setting
• Excellent communication skills and the ability to present data-driven narratives to clients
• Deep understanding of influencer KPIs, social content measurement, and platform performance metrics
• Strong analytical skills, and comfort with tools and technologies including, but not limited to
• Programming Languages: Python, R
• Databases and Querying: Relational databases, SQL
• Data Visualization: Tableau, Power BI
• Analytics Tools: Google Analytics, SQL, MS Access
• Microsoft Suite: Word, Excel (Advanced Formulas, Macros, Pivot Tables), PowerPoint

Responsibilities

• Help lead the development of influencer and content measurement strategies that directly align with client's business and campaign objectives
• Deliver data-informed insights across creator performance, content engagement, and platform optimization
• Translate complex influencer performance data into clear, actionable storytelling
• Own end-to-end analytics deliverables including KPI definition, dashboard oversight, in-flight optimization, and wrap reports
• Analyze influencer content performance at both post and creator levels, identifying high-impact drivers of performance
• Partner with client leads, strategy, and creative teams to provide timely and relevant performance insights to improve ongoing and future work
• Mentor junior analysts and contribute to building Influential’s analytics practice
• Serve as a lead for reporting and insights conversations, acting as a trusted expert
• Apply knowledge of healthcare/pharma regulations to ensure influencer content and metrics are tracked and reported in a compliant, accurate way
• Advise on measurement best practices for content in regulated environments and co-own processes for ensuring accuracy

Benefits

• Remote company - work from home!
• Competitive compensation
• Flexible time off with inclusive holiday benefits
• Comprehensive medical, dental & vision insurance for employees
• 401(k) matching
• An awesome collaborative work culture, a diverse team, and more!