Senior Campaign Operations and Analytics Manager

Summary

Join Halcyon, a leading cybersecurity company, as a Marketing Operations professional. You will play a critical role in developing, implementing, and analyzing marketing campaigns, overseeing campaign workflows, and optimizing program templates. This position requires strong analytical skills, campaign management expertise, and a deep understanding of marketing technology. You will collaborate with internal teams to establish best practices and streamline processes. The role is remote and offers a competitive salary and benefits package. Halcyon is a remote-native, completely distributed global team, committed to finding great talent anywhere.

Requirements

• 5+ years of experience in campaign operations, marketing analytics, or a related field, with a proven track record of managing and optimizing multi-channel marketing campaigns
• Excellent communication and collaboration skills
• Ability to thrive in a fast-paced, dynamic environment
• Strong understanding of SFDC, marketing automation, intent-based data tools, and marketing technologies

Responsibilities

• Lead the development and implementation of our campaign operations processes ensuring they align with business goals and deliver measurable results
• Manage campaign workflows, from setup through execution, ensuring all campaigns are launched on time and meet quality standards
• Handle various marketing automation requests from internal customers, spanning single emails, multi-step campaigns, webinars, event programs, and database management tasks
• Optimize campaign performance by monitoring, testing, and iterating on various elements (e.g., messaging, targeting, channels)
• Create functional and flexible program templates and scalable strategies for program execution
• Build and maintain dashboards and reporting tools that provide real-time, accurate insights into key performance indicators (KPIs) such as conversion rates, engagement, pipeline, ARR and ROI
• Establish and maintain data governance practices to ensure data accuracy, integrity, and consistency across marketing systems
• Continuously assess and refine campaign workflows, ensuring maximum efficiency and scalability across the marketing team
• Identify bottlenecks and recommend process improvements to streamline campaign execution and reporting
• Work with marketing technology platforms (e.g., Salesforce, Marketo, HubSpot, 6Sense) to ensure proper integration, data accuracy, and reporting capabilities

Preferred Qualifications

• Advanced campaign operations experience, business acumen, strong technical abilities, and working knowledge of GTM tools (SFDC, 6Sense, Marketo, Hubspot, Pardot, Bizible, Outreach, Drift, Domo, Tableau, etc.)
• Proven history of crafting, creating, and delivering impactful marketing campaign programs across diverse channels and methods
• A strong bias for action

Benefits

• Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
• 401k plan with a generous employer contribution
• Short and long-term disability coverage, basic life and AD&D insurance plans
• Medical and dependent care FSA options
• Flexible PTO policy
• Parental leave
• Generous equity offering