Manager, Analytics

Summary

Join Zeno Group as the Manager of Analytics, Measurement & Reporting, and become a strategic partner to clients, fostering data-driven decision-making. You will collaborate with internal and external teams, innovating reporting and measurement methods. Communicate key insights to various stakeholders, translating complex data into compelling narratives. This role requires managing projects, mentoring junior team members, and building strong stakeholder relationships. The ideal candidate possesses extensive experience in analytics, reporting, and public relations, along with advanced Excel and business intelligence tool expertise. You will be responsible for leading monthly and quarterly reporting, supporting new business initiatives, and ensuring data integrity.

Requirements

• Bachelor’s degree or higher in digital marketing, public relations or an analytics-related field preferred
• Five (5) or more years of experience in analytics, reporting or measurement projects required
• Three (3) or more years of experience in digital / paid media or related analytics field required
• Three (3) or more years of experience in public relations or related analytics field
• Experience analyzing qualitative and quantitative data is ideal
• Advanced Excel expertise required – confidence in vlookups, pivot tables, IF statements, creative formula creation and troubleshooting is a must
• Ability to think proactively, work independently, own end-to-end projects, and problem-solve is a must-have for this position
• Ability to frame and engagingly communicate the data and insights from an analysis for a business-centric and public relations focused audience
• Expertise in analytics, statistics, data visualization, or programming
• Exemplifies a high degree of attention to detail and data quality/precision
• Ability to thrive and perform insights in a fast-paced reporting climate and consistently hit client deadlines
• Experience with B2B and consumer marketing data required
• Eager learner, collaborative partner, and candid and empathetic communicator
• Passion for empirical research and answering hard questions with data

Responsibilities

• Use, train, and evangelize best-in-class tools and capabilities to support data and insight needs across Zeno Group
• Lead monthly and quarterly reporting and measurement activities for a variety of existing clients
• Consistently take on and assist in new business data analysis projects to support growth
• Collaborate with clients to understand analytics needs, develop measurement strategy and frameworks, and analyze and interpret data to provide insights
• Communicate complex concepts to non-technical business stakeholders (internal & external), this includes guiding the analytics discovery process and leading the result's interpretation
• Translate complex and sometimes ambiguous specifications into relevant analytics insights with a high degree of data integrity and reporting agility
• Support analytics leadership team members in the creation of an integrated analytics program leveraging consistent methodologies and deliverables
• Serve both short-term, quick-insights requests as well as longer-term, deeply analytical research needs for constant innovation
• Manage projects from start to finish with minimal guidance, mentoring junior team members
• Build relationships and collaborate with internal and external stakeholders to drive best-in-class deliverables

Preferred Qualifications

• Advanced level of expertise with business intelligence tools, including Tableau, Google Data Studio, R, SQL, SAS is a plus
• Familiarity and expertise with public relations and social media data providers and tools such as Google Analytics, Adobe Analytics, MuckRack, Meltwater, Newswhip, Brandwatch, Helixa, Traackr, BuzzSumo, Quid, and Similar Web

Benefits

• Annual bonuses
• Paid Time Off policy
• Region-specific benefits
• A variety of medical, dental and vision insurance with prescription plans
• Short and long-term disability
• A paid subscription to Headspace
• Access to mental health providers and other services through a best-in-class employee assistance program
• Generous vacation, paid holidays and self-care time
• A 401(k) plan
• Pretax flexible spending accounts
• Tuition assistance
• Life insurance
• Free access to a certified financial coach
• ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy