Pomelo Care is hiring a
Manager, B2B Product Marketing

Summary

The job is a B2B Product Marketing role at Pomelo Care, a fast-moving startup focused on improving outcomes for mothers and babies. The role involves developing marketing strategies to attract and retain B2B partners, influencing product roadmap prioritization, and collaborating with cross-functional teams.

Requirements

• 5+ years of experience in B2B product marketing, ideally at a fast-growing virtual care company or B2B2C startup
• Strong written and verbal communicator with an ability to extract user insights and position effectively
• Successful track record of translating product features into buyer and end user benefits
• Proven customer empathy and ability to advocate for partners to help shape the product roadmap and strategy
• Demonstrated ability to collaborate cross-functionally to influence key business KPIs and growth metrics
• Able to manage highly interdependent, complex projects and keep various work streams on track

Responsibilities

• Be the expert on our market, buyers and user personas, and our competition to inform B2B product positioning and marketing strategy
• Develop, operationalize, and enable internal teams on product positioning and messaging for new offerings and product features
• Deeply understand our B2B customers and act as the voice of the customer for internal product stakeholders
• Work closely with Partnerships to develop and refine pitches/marketing collateral and serve as a subject matter expert in key internal and external meetings
• Create compelling content in partnership with cross-functional teams for marketing campaigns, sales, and industry events that differentiates Pomelo in the market including case studies, blogs, presentations, and data-driven stories
• Align closely with Product Management to influence product roadmap prioritization by identifying partner and market needs
• Partner cross-functionally with other teams to explore the feasibility of new ideas or research how to enhance and further differentiate existing offerings
• Provide on-the-ground support for sales, customer success, product, and marketing teams at industry events and conferences

Preferred Qualifications

Resilient problem solver that enjoys a fast-paced, rapidly changing environment

Benefits

• Competitive healthcare benefits
• Generous equity compensation
• Unlimited vacation
• Membership in the First Round Network (a curated and confidential community with events, guides, thousands of Q&A questions, and opportunities for 1-1 mentorship)