Senior Product Marketing Manager

Summary

Join Vanta, a company dedicated to securing the internet and protecting consumer data, as a Sr Product Marketing Manager. You will play a key role in launching Vanta's next set of compliance frameworks, expanding our impact and value to more customers. This involves defining and managing go-to-market strategies, creating compelling content, collaborating with various teams, and championing customer needs. The ideal candidate possesses 5+ years of B2B SaaS product marketing experience, strong operational rigor, and a deep understanding of user needs. Vanta offers competitive compensation, comprehensive benefits, flexible work arrangements, and a supportive work environment.

Requirements

• Have 5+ years of Product Marketing experience, with an emphasis on B2B SaaS
• Posses strong operational rigor and a structured approach to designing and executing programs
• Have curiosity and a learning-oriented mindset, able to identify and translate the importance of compliance frameworks across a variety of industries and regions
• Have a deep empathy for users and an ability to adapt communication to best reach, engage and differentiate Vanta to your audience
• Find delight in understanding how things work and then explaining your newfound knowledge to others

Responsibilities

• Define and manage go-to-market (GTM) strategy for Vanta’s compliance frameworks, including messaging, positioning, launch planning, field enablement, and customer adoption
• Build repeatable launch processes around the introduction and ongoing improvements of new frameworks
• Author compelling content for each stage of the customer journey, from one pagers to blog posts to sales collateral
• Talk regularly to Vanta’s customers, analyze your own data, and understand our competitive landscape to help shape the product strategy and roadmap and inform Vanta’s overall marketing strategy
• Build relationships with every team at Vanta—product management, demand gen, sales, design, customer success, and engineering—to define our customer segments and deliver effective communications, from everyday emails to major launches
• Be a strong customer champion, creative marketer, and problem solver

Preferred Qualifications

Security/Compliance experience is not required, but definitely a plus

Benefits

• Industry-competitive compensation
• 100% covered medical, dental, and vision benefits with dependents coverage
• 16 weeks fully-paid parental Leave for all new parents
• Health & wellness and remote workplace stipends
• Family planning benefits through Carrot Fertility
• 401(k) matching
• Flexible work hours and location
• Open PTO policy
• 11 paid holidays in the US
• Offices in SF, NYC, Dublin, and Sydney