Manager, Content Insights & Strategy

Summary

Join Blink Health, a rapidly growing healthcare technology company, as a Manager to leverage your analytical and research skills to drive content and thought leadership. You will transform data and market trends into compelling insights for content strategy, marketing, and sales. Collaborate with cross-functional teams, including subject matter experts and data analysts, to ensure published content is informed and credible. This role requires a strong analytical mindset, experience in content strategy or research, and the ability to simplify complex information. Blink Health offers the unique opportunity to make a significant impact on patients' lives while working in a fast-paced, innovative environment. The company is committed to diversity and inclusion.

Requirements

• 4–6 years of experience in a content strategy, research, or insights role (consulting, business journalism, or marketing background a plus)
• A strong analytical mindset and comfort working with data to uncover trends and tell stories
• Ability to simplify technical or abstract ideas into crisp, compelling narratives
• Experience working cross-functionally in fast-moving environments

Responsibilities

• Inform high-impact content with strategic insights
• Support the development of thought leadership, product marketing, case studies, and sales enablement materials by identifying key trends, analyzing data, and synthesizing market intelligence
• Translate complexity into clarity
• Help turn technical or abstract concepts into accessible narratives that resonate with external audiences and align with internal priorities
• Support strategic initiatives through research
• Conduct independent and collaborative research that informs marketing strategy and content direction. Deliver clear insights based on market data, customer signals, and business goals
• Drive content operations
• Manage the internal content calendar, coordinate with cross-functional teams, and oversee agency partners to ensure timely, aligned content delivery
• Collaborate across teams
• Partner with Growth, Product, Data & Analytics, and Design to ensure content supports business objectives and reflects a cohesive brand voice

Preferred Qualifications

• Familiarity with B2B markets; exposure to healthcare, pharma services, or tech is a bonus
• Experience using research tools like IQVIA, Symphony, or BioMedTracker
• Bonus: familiarity with Tableau, Looker, Airtable, or other BI platforms