Manager, Marketing & Business Development Operations

Summary

Join Cority as their Manager of Marketing & BD Operations and become the architect of their revenue acceleration strategy, partnering with VPs to transform data into growth, fuel high-impact campaigns, and operationalize ambitious revenue goals. You will embed in executive cadences, co-define GTM strategy, build dynamic capacity models, and translate annual targets into weekly wins. As a RevTech visionary, you will architect and govern their tech ecosystem, ensuring every lead and metric feeds into a single source of truth. You will own end-to-end demand forecasting, real-time dashboards, and variance-analysis playbooks. Continuously refine multi-channel programs, shifting spend to maximize ROI, and accelerate deal cycles. Lead annual revenue planning, demand modeling, reporting, analytics, and systems governance, while also optimizing demand generation and managing ROI.

Requirements

• Experience: 5+ years in RevOps, Marketing Ops, or Sales Ops at high-growth B2B tech companies ($100m - $1Bn ARR)
• Technical Mastery: Deep hands-on expertise with Salesforce.com and adjacent RevTech (Salesloft, ZoomInfo, Sales Navigator, Qualified)
• Analytical Prowess: Advanced Excel and / or  BI skills - you turn complex data into clear, actionable insights
• Strategic Agility: Proven track record partnering with executives to build revenue plans, forecasts, and go-to-market operations that exceed targets
• Communication & Leadership: Exceptional at storytelling with data, leading cross-functional initiatives, and training both technical and non-technical stakeholders
• Education: Bachelor’s in Business, Marketing, Analytics, or related field; MBA or advanced degree a plus

Responsibilities

• Act as a true extension of our BD and Marketing VPs: attend leadership forums, translate their vision into execution plans, and ensure cross-team alignment
• Design and refine meeting cadences, 1:1s, and quarterly business reviews that keep everyone focused on the metrics that matter most
• Co-lead our Annual Revenue Plan: build rolling capacity models, set SMART demand targets, and align headcount and budget to our aggressive growth goals
• Develop and maintain end-to-end forecasting processes - merging bottom-up pipeline build-up with top-down targets - to deliver monthly and quarterly forecasts with >95% accuracy
• Drive variance analysis and scenario planning alongside Finance and FP&A, enabling real-time adjustments to keep us on track
• Govern our RevOps tech stack—defining data models, designing lead-routing rules, and automating workflows to deliver flawless, unified insights
• Build and maintain executive dashboards (Looker, Tableau, etc.) that surface pipeline health, campaign performance, and rep productivity at a glance
• Champion data quality initiatives and institute governance standards to uphold speed-to-lead and reporting integrity
• Manage and enhance our Marketo instance—overseeing program setup, lead scoring, nurture streams, and seamless integration with the CRM
• Partner with Marketing and BD to run rigorous A/B tests, attribution analyses, and “hot-spot” reviews—quickly shifting budget and tactics to the highest-ROI channels
• Optimize CRM campaign configurations and measurement frameworks to accurately attribute spend and maximize ROI across all channels
• Define, track, and communicate core KPIs (CAC, pipeline sourced, cycle time, win rate) that drive executive decisions on resource allocation
• Establish scalable processes for lead handoffs, campaign execution, and cross-functional projects (CRM migrations, data-hygiene sprints, new tool rollouts)
• Create playbooks, training modules, and SOPs to elevate the entire revenue team’s operational excellence

Benefits

• Competitive health benefits, dental plans, fitness allowance, health care spending account, retirement savings plan, work from home, as well as subsidized internet provide employees and their families support and flexibility
• Annual training allowance
• Internal Recruitment, Departmental Conferences, Group Training Programs, and High Talent Programs