AI & Marketing Operations Manager

Summary

Join Xentral ERP, a thriving European software company, as their AI & Marketing Operations Manager. You will be a key member of the Marketing team, leveraging your expertise in marketing technology, data analysis, and process automation to optimize marketing strategies. This role involves marketing automation using AI-powered applications, process automation to streamline workflows, managing the marketing tech stack, ensuring data quality, and providing technical support to the team. You will analyze marketing performance data and create insightful reports. The ideal candidate possesses at least 3 years of experience in digital marketing and marketing automation within a SaaS environment, expertise in HubSpot, and experience with automation tools like n8n or Zapier. Xentral offers a flexible work environment, competitive compensation, comprehensive benefits, professional development opportunities, and a supportive company culture.

Requirements

• Have at least 3 years of professional experience in digital marketing, revenue/marketing operations, with a strong focus on marketing automation within a SaaS environment
• Have expertise in Hubspot and proven experience in implementing and managing marketing automations
• Have experience with automation tools/workflow builders such as n8n, Zapier, or Make
• Have proven experience in applying AI in marketing, both strategically and operationally
• Be curious about new technologies and eager to actively advance the use of AI
• Have analytical thinking skills for data-driven decision-making
• Be a team player with experience collaborating with various stakeholders and departments (especially RevOps and Sales)
• Be fluent in English; German is a plus

Responsibilities

• Optimize and automate marketing processes through hands-on implementation of AI-powered applications for content, personalization, and analysis
• Drive strategic initiatives in AI adoption
• Design and implement automations to optimize marketing and sales workflows
• Support the conception and optimization of CRM and email marketing initiatives, including lead nurturing and personalisation
• Manage and develop our marketing tech stack, including HubSpot, n8n, Zapier, Livestorm, etc., ensuring seamless integration and utlisation
• Be responsible for data quality in HubSpot
• Support with coordinating our tracking setup and data agencies (Server-Side, GA4, HubSpot)
• Analyze marketing performance data and create insightful reports for data-driven decision
• Act as the technical go-to person for the Marketing team, ensuring our marketing tech stack is utilized effectively to achieve our goals

Benefits

• Enjoy remote work options across Europe or from our office-hubs in Augsburg, Amsterdam, Berlin, Munich, and Lohne (Oldenburg), along with flexible working hours
• Attractive salary packages and a generous leave policy that includes 28 annual leave days, special leave days, and nursing care days
• A comprehensive benefits package also provides a monthly voucher to choose from a variety of providers, including Urban Sports Club, grocery stores, entertainment, and lifestyle options
• We equip all employees with state-of-the-art home office equipment and offer a 50% subsidy on private pension plans for permanent employees in Germany
• Benefit from a significant budget dedicated to learning and personal development, supporting your career growth and continuous learning
• Participate in virtual and in-person company events and in our yearly culture connect days, fostering a collaborative and vibrant company culture with minimal hierarchies and respectful communication
• Work alongside a multicultural and international team across 17 different work locations within Europe and 32 nationalities, embracing diversity and a global perspective
• Access comprehensive, evidence-based mental health care with 24/7 counseling, therapy placement, on-site support, and legal and financial guidance to help you thrive at work and in life