World Insurance Associates is hiring a
Manager, Marketing Communications

Summary

Pensionmark is seeking a skilled marketing professional for a remote Manager, Marketing Communications - Wealth Management role. The candidate will collaborate with the Marketing Director to support wealth management marketing efforts, develop marketing strategies, define target customer segments, plan go-to-market strategies, oversee marketing collateral development, manage digital content, conduct market research, and field custom requests from wealth advisors.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field
• 2-4 years of proven experience in marketing within the financial services industry is a must
• Demonstrated success in developing and executing go-to-market strategies
• Meticulous attention to detail and ensuring accuracy in all marketing materials and campaigns is a must
• Deep and demonstratable understanding of Microsoft365 suite (Word, PowerPoint, and Excel)
• Exceptional communication skills, both written and verbal
• Ability to work collaboratively in a fast-paced environment and manage multiple priorities
• Creative thinker with the ability to generate innovative ideas

Responsibilities

• Work cross-functionally with the director and other departments to develop and refine the marketing strategy for wealth management services, ensuring alignment with business goals
• Define target customer segments and tailor messaging to effectively reach and engage those audiences
• Plan and execute impactful go-to-market strategies for new wealth management-related product launches and service enhancements in collaboration with the director
• Oversee the development of marketing collateral, including brochures, presentations, case studies, and other materials
• Manage wealth management digital content calendar and work closely with internal and external partners to generate thought-leadership content that positions our organization as an industry leader
• Help director develop and manage integrated marketing campaigns across various channels, including digital, social media, events, and traditional marketing avenues
• Conduct in-depth market research to identify trends, competitive landscape, and customer needs
• Field custom requests from wealth advisors for marketing collateral or educational materials and work with 3 rd party design agency to execute deliverable

Benefits

• 401(k) with Employer Match
• Health Insurance (with HSA option)
• Dental Insurance
• Vision Insurance
• Life Insurance
• Generous Paid Time Off Policy
• Paid Mental Health Days
• Flexible Spending Account (FSA)
• Healthy Work/Life Balance
• Maternity/Paternity Leave Policy
• Fully Remote Work Opportunity