Manager, Media Strategy

Summary

Join Known's Media Science team as a Manager, Media Strategy and collaborate with data analysts, buyer scientists, and channel activation teams. Develop and execute cross-channel media strategies, aligning with client business goals and marketing objectives. Translate client briefs into insights-led strategies and collaborate with data science and channel leads to optimize campaign performance. Maintain involvement throughout the campaign lifecycle, from planning to measurement, and create media landscape updates and consumption insights. Support client relationships, foster team collaboration, manage budgets, and ensure timely execution of deliverables. Leverage data-driven approaches and strong communication skills to succeed in a fast-paced environment. The ideal candidate possesses 4+ years of media planning experience, a broad understanding of the media landscape, and proficiency in Google Suite and media planning tools.

Requirements

• 4+ years of media planning experience; agency experience preferred
• Broad knowledge of the overall media landscape, consumer behavior and media consumption with the ability to pull competitive reporting and target insights using media research/reporting resources
• Cross-channel understanding of the media plan ecosystem and lifecycle from strategy to reporting
• Curious mindset with strong critical thinking skills needed to solve diverse business challenges
• Experience working with clients, vendors or suppliers with the ability to develop trusted relationships
• Superb communication and developing presentation skills
• Ability to work collaboratively in a cross-functional environment (internally & externally)
• Desire to be a hands-on multi-tasker that thrives in a fast-paced environment
• A data-driven approach, leveraging insights to develop strategy and define measurement
• Strong proficiency in Google Suite with keen attention to detail
• Experience using Mediaocean, Lumina, and Prisma
• Basic understanding of Media Math

Responsibilities

• Support the development of cross-channel strategy & planning for media accounts both externally and internally
• Develop a deep understanding of clients’ business goals, marketing objectives and competitive constraints for the purpose of creating agency media planning outputs
• Participate in writing client briefs & translating them into insights-led media strategy
• Collaborate with data science and channel leads who are responsible for driving campaign performance goals through the application of scientific methods and technology
• Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement
• Ability to create media landscape updates and develop media consumption insights that lead into media plan implications
• Support assigned aspects of client relationships
• Foster collaboration between teams; work with partner agencies (where applicable) to integrate messaging & creative campaigns into overall media campaigns
• Support cross-channel budget management working with client and internal stakeholders
• Assist in the development and management of timelines to ensure deliverables are executed in a timely manner
• Steward planning budgets and media activity across multiple campaigns
• Coordinate with buyer scientist and channel teams to map strategy with activation
• Track measurement plan

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave