Manager, Partnerships

Summary

Join Thrive Market as Manager of Partnerships to lead the Instagram influencer program, managing organic and paid partnerships to efficiently acquire high-quality new members. You will own the strategy and execution across Instagram, collaborating with creators to produce effective content. Proven success in driving efficient customer acquisition through influencer campaigns is essential, along with strong instincts for conversion and experience working with Paid Acquisition teams. Strong interpersonal skills are necessary for partnering with numerous partners and internal departments. Data analysis and strategic leadership are key, as you will negotiate and execute campaigns to meet budget goals. This role reports to the Director, Partnerships.

Requirements

• 3+ years experience in Influencer Marketing, focus on Instagram is mandatory and Paid experience is preferred
• Performance driven: KPIs motivate you, but you don’t risk brand integrity to hit goals
• Proven success managing creator campaigns that deliver on performance goals — with experience in UGC, whitelisting, and darkposting for paid social
• Deep knowledge of Instagram influencer ecosystem, with a strong POV on what content performs on both Paid and Organic Influencer
• Comfortable moving at a start-up pace (FAST!), and confident, outgoing and persistent with follow-ups
• Exceptional communication skills: you are able to flex communication styles between team members, executives, agents, and high powered influencers
• Organized: you can usually see the end of your inbox and have a prioritized to-do list everyday
• Process-oriented: you stay on task and can easily keep others on task
• Passion for health and wellness: you’re excited to grow our Thrive Market community because we are making a positive change for our members and the environment

Responsibilities

• Ownership and management of an existing pipeline of Instagram partnerships, negotiating and scheduling content-rich campaigns to hit daily, weekly and monthly KPIs
• Actively recruit new partners leveraging existing relationships to partner with across Instagram, scaling budget
• Optimize partner performance by developing new creative assets, landing page and funnel testing, and other operational levers to achieve success on all campaigns
• Analyze and deliver insights to action on campaign performance based on data and goal KPIs
• Collaborate with Acquisition to book and scale top-performing influencer content across Meta (via darkposting, whitelisting, etc)
• Ensure influencer usage rights, disclosures, and legal terms are consistently tracked and managed

Benefits

• Comprehensive health benefits (medical, dental, vision, life and disability)
• Competitive salary (DOE) + equity
• 401k Employer Match
• 9 Observed Holidays
• Flexible Paid Time Off
• Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
• Ability to work in our beautiful co-working space at WeWork in Playa Vista and other locations
• Free Thrive Market membership with exclusive employee discount
• Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform