Manager, Social

Summary

Join Known's Media Science team as a Manager, Social, and lead paid social team members in managing campaigns, creating strategies, tracking performance, and communicating results to clients and internal teams. You will drive performance for paid social campaigns, design team strategy, ensure high-standard reporting, maintain best practices, build relationships with platform representatives, manage and develop direct reports, and resolve client-centric problems. Responsibilities include managing advertising spend, communicating about modern optimization techniques, creating client presentations, and understanding client business objectives to translate them into paid social strategies. The ideal candidate will have 5+ years of experience managing data-driven paid social campaigns in a digital agency, 1+ year managing direct reports, and a strong understanding of paid social's interplay with other media channels. A degree from a well-regarded college or university is required. Known offers a competitive salary, unlimited paid time off, 401k matching, annual bonuses, a generous medical plan, and paid parental leave.

Requirements

• A degree from a well-regarded college or university
• 5+ years of hands-on experience in management of the buying, strategy, and execution of highly data-driven performance and brand Paid Social campaigns, ideally in a digital agency environment
• 1+ years of experience managing direct reports; experience managing large teams is a plus
• A firm understanding of how Paid Social works with Display Media, Paid Search, SEO, Mobile, Social, and Attribution
• Broad range of experience managing paid social across verticals and direct response/brand campaigns
• Understanding of the basic stats and math that inform smart media buying
• Superb communication and presentation skills
• Comfort going in-platform to pull analyses when necessary
• In-platform experience with Meta, TikTok, X, Reddit, YouTube, Pinterest, LinkedIn etc
• Expertise designing high performance Social campaigns --e.g. allocation, measurement plan, strategy, and scaling budgets
• An ability to translate business challenges into quantitative problems, and solve them by whatever means necessary, delivering high quality output to meet the client’s expectations
• An ability to delegate tasks to small and junior teams
• Highly collaborative nature
• A commitment to managing the quality & accuracy of analytics, ensuring high standards with your and others’ work

Responsibilities

• Drive performance for paid social campaigns and amaze our clients, both by meeting their targets and creating insightful narratives
• Design and author overall team strategy and media approach to paid social management across multiple clients and business objectives
• Ensure reporting of social performance to clients is of a high standard and build a narrative for the development of the account
• Ensure best practices are met across all sectors of paid social planning and buying, as well as knowledge sharing across teams
• Build strong relationships with platform reps and identify partner vendors for future collaboration
• Manages and develops direct reports and is responsible for complete team development
• Be a point of escalation, identifying and resolving problems in a client-centric environment and coordinating efforts across the team
• Manage achievement of KPIs and deadlines
• Understanding the client’s overall business objectives and translating them into paid social strategy; Coordinate social strategy with other media channels and find areas for cross channel collaboration
• Day-to-day management and coordination of advertising spend you’re responsible for, including working with channel specialists on strategy, insights, optimizations, and improvements
• Communicating how modern techniques (e.g. optimization algorithms, automation, and AI) can be used to optimize KPIs and around black-box algorithms in different social channels
• Building analyses, stories, and presentations for client media plans and reports

Preferred Qualifications

• Experience managing paid social campaigns through Sprinklr a plus
• Experience running B2B campaigns on social channels such as LinkedIn and Meta
• Experience contributing to new business pitches is a plus
• Experience auditing a clients social channels is a plus
• Experience multi-tasking in a fast-paced environment is a plus
• Experience working directly with data scientists is a plus

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave