Manager, Special Events and Business Development

Summary

Join German American Events, LLC (GAE, LLC) as their Manager, Special Events & Business Development! This dynamic role involves leading the strategy and execution of high-impact events while driving business growth. You will plan and execute special events, oversee event logistics, conceptualize merchandise strategies, and conduct post-event evaluations. Furthermore, you will identify new business opportunities, build client relationships, and provide consulting services. Strategic planning, merchandise planning and sales, team leadership, and budget management are also key responsibilities. The ideal candidate possesses a Bachelor’s degree, 5+ years of relevant experience, strong leadership skills, and proficiency in various software and tools. This position offers a competitive benefits package, including paid time off, health insurance, retirement benefits, and professional development opportunities.

Requirements

• Bachelor’s degree in Event Management, Marketing, Hospitality, Business, or a related field
• 5+ years of experience in event management and/or business development, preferably in the hospitality, entertainment, or non-profit sectors
• Proven track record of developing new business and increasing revenue through strategic initiatives
• Strong leadership and project management skills
• Excellent communication, negotiation, and interpersonal skills
• Proficiency in event software (e.g., Eventbrite, Square, or similar), project management tools (e.g., Monday.com, Microsoft Teams, Slack) and CRM tools (e.g., Cvent, Salesforce, HubSpot); familiarity with POS and inventory management systems is a plus
• Comfortable with Microsoft Office, shared drives, and digital communications
• Experience managing budgets, vendor invoices, or city permitting processes
• Occasional travel required, especially during Christkindlmarket season; Having a valid driver’s license is highly preferred
• Must be willing and able to perform physical tasks, including lifting up to 50 lbs., standing for extended periods, and other hands-on tasks related to event setup, run of show, and breakdown
• Willingness to work outdoors in varying weather conditions, including evenings and weekends, and during some holidays (e.g. Thanksgiving Day and Christmas Eve)

Responsibilities

• Lead the planning, coordination, and execution of all special events, ensuring alignment with brand standards and client expectations
• Oversee event logistics including timelines, budgets, vendor contracts, staffing, and permits
• Conceptualize merchandise strategy and coordinate with internal teams on merchandise planning, sourcing, warehousing, inventory planning, and sales
• Conduct post-event evaluations for internal improvement and client feedback, producing consulting-level reporting and recommendations
• Identify and pursue new business opportunities, including event partnerships, sponsorships, and consulting contracts
• Build and maintain strong relationships with corporate clients, vendors, and stakeholders
• Provide consultative services to external clients and partners, offering expertise in event strategy, operations, cultural programming, or merchandise planning
• Develop customized proposals, scopes of work, and pitch presentations tailored to prospective consulting clients
• Identify and develop sales opportunities around branded and event-specific merchandise
• Collaborate with senior leadership to define annual revenue goals for events, merchandise, and consulting services
• Research industry trends and identify innovative ideas to enhance service offerings and client engagement
• Manage and track sales pipelines and consulting leads, identify lead generation activities, timelines, and conversion metrics
• Collaborate with design, marketing, and inventory teams to plan and source event-specific merchandise
• Create sales strategies to promote and sell merchandise during and around market events
• Analyze merchandise performance and adjust inventory or sales plans accordingly
• Oversee point-of-sale systems, inventory controls, and merchandise staffing before and during events
• Supervise and mentor a team of event staff, coordinators, and temporary personnel; assign roles and ensure accountability and high-quality execution
• Lead cross-functional collaboration between events, marketing, consulting, and operations teams
• Coordinate with internal departments to align event execution with overall business strategy
• Represent the organization and consulting brand in meetings with public agencies, cultural institutions, and private entities
• Develop and manage event budgets; track expenses and ensure profitability focusing on special events, merchandise and consulting services
• Negotiate and manage contracts with venues, contractors, and other vendors
• Create, manage, and reconcile event and consulting budgets, ensuring profitability and alignment with financial goals

Preferred Qualifications

Experience with AutoCAD is beneficial

Benefits

• Competitive vacation policy, starting with 20 days, increasing with seniority up to 30 days
• 14 paid holidays including Martin Luther King Day, President’s Day, Good Friday, Memorial Day, Juneteenth, Independence Day, Labor Day, Indigenous Peoples’ Day, Thanksgiving Day*, Christmas Day, plus additional days around Thanksgiving and Year End* . *Due to the Christkindlmarket schedule, holiday vacation dates may be adjusted
• Health insurance with multiple plan options and networks (BlueCross / BlueShield HMO, PPO, HSA) & Guardian dental and vision
• 401(k) matching with a competitive, discretionary employer contribution
• Company-paid Life Insurance + AD&D/additional voluntary life + AD&D (also for spouse and children)
• Professional development opportunities
• Wellness incentives: access to fitness center and complementary yoga classes
• Paid Parental Leave
• Company-paid Long-Term Disability
• FSA Health Care and dependent care
• FSA commuter (transit and/or parking)
• Goal-oriented bonus plan
• Plus: Work from Home Policy, Flex-Time Policy
• We offer German classes in collaboration with the Goethe Institute