EdReports.org is hiring a
Managing Director

Summary

Join EdReports, a leading organization in the curriculum reform movement, as we seek a transformational professional to elevate our brand's thought leadership and navigate ambiguity. The Managing Director, Marketing & Communications will oversee all external communications, including branding, marketing, content development, website strategy, media relations, advertising, and social media.

Requirements

• 10+ years of leadership experience with expertise in strategic communications, multichannel marketing, and thought leadership
• Demonstrated ability to synthesize data and identify market opportunities, create strategic plans, develop brand-building strategies, and align key stakeholders to execute and deliver
• Exceptional writing, editing, and proofreading skills with high attention to detail and ability to translate academic or technical information into easily understandable communications for the general public
• Expert knowledge of multi-channel marketing strategies
• Demonstrated experience leading complex website redesign projects
• Exceptional project management skills and an ability to work efficiently, navigate ambiguity, and prioritize effectively in a virtual environment
• Demonstrated experience managing and directing budgets
• Basic understanding of HTML coding, Photoshop, and video production

Responsibilities

• Lead the development and implementation of a multichannel national marketing and communications strategy aligned with EdReports’ 2023-27 strategic plan and annual OKRs
• Oversee the development of EdReports messaging by creating talking points, and FAQs, and handling tough Q&As
• Design and implement a sophisticated constituent tracking and conversion strategy that provides insights and data on user behaviors and needs related to EdReports.org and related initiatives
• Collaborate with Development, Product, and Technical Assistance staff to create and edit materials for philanthropic and fee-for-service priorities
• Serve as editor-in-chief by collaborating on content plan development, overseeing the production of all external marketing and communications content, editing materials, and leading quality control and consistency
• Lead an iterative website strategy in partnership with web development staff and cross-office stakeholders, leveraging analytic data alongside qualitative feedback to ensure the highest quality user experience
• Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analysis, and recommendations
• Lead media relations efforts to promote major EdReports initiatives, drive an earned media strategy, and manage crisis communications needs in collaboration with the Chief External Affairs Officer and the executive team
• Coach the executive team and key spokespeople in media preparedness as necessary

Benefits

• 160 hours of PTO that is prorated to the employee’s start date
• Unlimited sick time
• 3 personal days
• EdReports pays for 90% of health care for both the employee and their immediate family
• 401k that new hires become eligible for after six months of employment (includes safe harbor, employer match, etc.)
• 21 days of paid holidays and office closure days in 2024