Market Manager

Summary

Join Vital Farms as a Regional Sales Manager in the Pacific Northwest! This role focuses on growing our presence in traditional grocery stores by managing a broker network, making headquarter calls, and building relationships with key accounts. You will be responsible for creating and executing trade promotion plans, conducting category reviews, and performing store checks to ensure successful initiatives. The ideal candidate is extroverted, competitive, and resourceful, with proven sales experience in the food industry and a strong understanding of syndicated data. This is a remote position with competitive pay and benefits, including a generous retirement contribution, annual bonus, and equity grant.

Requirements

• Bachelor’s degree (BA/BS) preferred
• 3+ years of grocery sales and account management experience in the food industry; Dairy or Refrigerated experience preferred
• Must have demonstrated experience calling on Key Accounts throughout the Pacific Northwest
• Previous Account Manager or Field Sales experience, with knowledge of planning trade and promotions
• Working knowledge and keen understanding of SPINS, IRI, Nielsen and other syndicated data platforms
• Ability to travel as needed for customer appointments, internal meetings, trade shows, etc. Anticipate 20-30% travel
• Candidate must be located within a commutable distance to a major metropolitan/regional airport
• Broker management experience
• Proven ability to work independently, as well as collaboratively
• Proficient in Trade Analytics (selling price, margins, etc.)
• Proficiency with Microsoft Office (PowerPoint, Excel, and Word)
• Excellent skills in the following areas: listening, presentation, negotiation, analysis, customer service, selling, communication, organization

Responsibilities

• Visit regional independent retailers to build relationships, earn trust, and provide customer-first solutions
• Manage headquarter sales calls for key Pacific Northwest region existing/potential customers
• Build and maintain rapport with key distributors and customers; identify new customer opportunities
• Build a strategic and collaborative annual trade promotion calendar for key customers and execute distributor promotions for independent accounts
• Create meaningful presentations for category reviews using category, brand, and item insights to capitalize on opportunities
• Accurate and timely forecasts for expected demand, trade plan, and promotional trade spend
• Manage category reviews across dairy and other categories to maximize and advance Vital Farms innovation and existing items in retail accounts
• Perform retail level store checks in all markets as needed to ensure execution of initiatives and uncover opportunities
• Attend trade shows to represent the brand and develop sales opportunities
• Build and maintain strategic partnerships at key customers at the category manager level and engage in appropriate top to top interactions
• Management of Vital Farms entire portfolio of ethically produced products

Preferred Qualifications

• Experience working with the following accounts: Northwest Grocers, Nugget Markets, Harmon’s Neighborhood Grocer, Associated Food Stores, Town and Country
• Established relationships and demonstrated success working with key retailer accounts, and distributor relationships, including UNFI, Hidden Villa, and KeHE
• Highly adaptable & resourceful
• Proven sales track record in a new product/new market environment
• You’re no hero – You know the power of teamwork and celebrate the work of others before your own
• You give a sh*t – You believe in acting like an owner and making Vital Farms a place to be proud of
• You raise the standards – You know growth can be hard, but you strive to improve yourself and others each day
• You can walk in someone else’s boots – You seek to understand other’s viewpoints and think that you get to better answers by sitting on the same side of the table
• You don’t walk on eggshells – You’re not afraid to leave the bullsh*t behind and have honest conversations

Benefits

• A fast-paced, energetic, remote environment with passionate people who are leading a movement to bring ethically produced food to the table
• Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few)
• Generous retirement contributions: 401(k) + 3% Contribution from Day 1
• Annual bonus and equity grant (subject to business results and company approval)
• Free eggs and butter, along with friends and family discounts
• Fun team SWAG that will make you the talk of the town
• Professional development opportunities and an amazing team dedicated to your growth