Marketing Acquisition Strategist

Summary

Join Horace Mann, a purpose-driven company passionate about educators, as a Marketing Acquisition Strategist. You will develop and execute marketing campaigns to acquire new clients, utilizing various channels like digital advertising and email marketing. This role involves managing the entire marketing process, from ideation to measurement, and optimizing campaigns for maximum impact. You will collaborate with agencies, stakeholders, and conduct user testing to create effective, user-centric campaigns. Success in this position requires a creative mindset, strong analytical skills, and experience in acquisition marketing.

Requirements

• 6+ years in acquisition marketing with experience in design, creative, and messaging
• Bachelor's Degree required, advanced degree preferred
• Ability to manage the end-to-end process of a marketing campaign from ideation, design, copy, creative deployment, measurement, and optimization
• Exceptional verbal and written communication skills to internal and external audiences
• Strong data and analytics capabilities with experience A/B testing and measuring marketing performance
• Aware of emerging trends impacting the marketing space

Responsibilities

• Manage the end-to-end marketing process using tactics such as, email, direct mail, social, digital, partnership, and/or other emerging acquisition marketing tactics
• Ideate, design, create, deploy, and measure marketing outreach programs
• Create brand awareness and efficiently drive high-quality leads at an economical cost resulting in high Lifetime Value
• Manage and optimize always on acquisition marketing campaigns
• Monitor, measure, and socialize campaign performance
• Partner with external marketing agencies and platforms
• Ensure compliance with brand guidelines and external regulations
• Partner with business partners and stakeholders to ensure their marketing acquisition needs are met
• Conduct user testing and focus groups to develop user centric marketing campaigns and capture the voice of the prospect and customer

Preferred Qualifications

• A creative thinker with the ability to identify new ways of generating leads and building brand awareness
• A dynamic marketer who can manage the end-to-end marketing process including creative and copy
• Passionate about helping and attracting more educators
• Versatile with the ability to work across multiple marketing verticals including digital, social, email, and direct mail
• Proficient with digital marketing tools and capabilities such as geofencing and contextual marketing
• A data driven and customer centric thinker
• Experienced using a test and learn approach, moving fast, and adjusting the approach based on objective results