Horace Mann is hiring a
Marketing Acquisition Strategist in Worldwide

Summary

The job is for a Marketing Acquisition Strategist at Horace Mann, responsible for managing and executing marketing campaigns to acquire new clients using various channels like digital advertising, email marketing, contextual marketing, etc. The candidate should be creative, data-driven, versatile, and have experience in acquisition marketing.

Requirements

• 6+ years in acquisition marketing with experience in design, creative, and messaging
• Bachelor's Degree required, advanced degree preferred
• Ability to manage the end-to-end process of a marketing campaign from ideation, design, copy, creative deployment, measurement, and optimization
• Exceptional verbal and written communication skills to internal and external audiences
• Strong data and analytics capabilities with experience A/B testing and measuring marketing performance
• Aware of emerging trends impacting the marketing space

Responsibilities

• Manage the end-to-end marketing process using tactics such as email, direct mail, social, digital, partnership, and/or other emerging acquisition marketing tactics
• Ideate, design, create, deploy, and measure marketing outreach programs
• Create brand awareness and efficiently drive high-quality leads at an economical cost resulting in high Lifetime Value
• Manage and optimize always on acquisition marketing campaigns
• Monitor, measure, and socialize campaign performance
• Partner with external marketing agencies and platforms
• Ensure compliance with brand guidelines and external regulations
• Partner with business partners and stakeholders to ensure their marketing acquisition needs are met
• Conduct user testing and focus groups to develop user centric marketing campaigns and capture the voice of the prospect and customer

Preferred Qualifications

Proficient with digital marketing tools and capabilities such as geofencing and contextual marketing