Landing Page And Acquisition Funnel Strategist

Summary

Join Lunar Solar Group's Loyalty Landers team as a Landing Page & Acquisition Funnel Strategist! This integral role involves collaborating with cross-functional teams to develop omni-channel funnel strategies, overseeing hypothesis generation, and utilizing in-house technology to build and deploy landing pages. You will create and execute testing plans, analyze funnel experiences, and build compelling test recaps. Client relationship management, regular communication, and collaboration with designers and developers are key aspects. This early-stage position offers the opportunity to shape product, service offerings, and client processes, working closely with leadership. The ideal candidate will have 3+ years of landing page and funnel optimization experience in ecommerce, strong analytical skills, and excellent communication abilities.

Requirements

• Desire to join a fast-paced/high-growth organization with an interest in utilizing and building emerging technology solutions
• 3+ years of landing page and funnel optimization experience within the ecommerce ecosystem
• Experience in user experience development/management, A/B testing, conversion rate optimization, digital marketing, and ecommerce strategy
• Strong analytical background with expertise in various reporting tools (ideally within GA4 and Shopify)
• Strong organizational and presentation skills
• Excellent attention to detail and quality assurance capabilities; willingness to be hands-on
• Ability to think strategically, work independently, take initiative and thrive in a fast-paced, collaborative environment
• Excellent interpersonal skills; team player with ability to communicate well among cross-functional teams
• Strong desire to be challenged, work hard, and grow personally and professionally

Responsibilities

• Collaborate cross-functionally with media buying teams to develop comprehensive, omni-channel funnel strategies across a diverse swath of brands
• Oversee the hypothesis generation process by gathering and interpreting quantitative and qualitative insights, assessing, validating and prioritizing consumer experience testing opportunities and maintaining a backlog of future testing opportunities
• Utilize our in-house Landing Page Solution to build and deploy Landing Pages and Post-Click Funnel Experiences
• Create and execute testing plans that define hypotheses, document test goals, identify elements being tested, and establish test timing estimations and reporting plans
• Own analytics of the full funnel experience including insights, attribution, and tech support. Manage the maintenance of internal dashboards for measuring and sharing results on business-critical KPIs related to growth
• Build timely, visual, compelling, fact-based test recaps , using data analysis, that strongly communicate the business ‘story’ behind the data and further a culture of data-driven decision making
• Coordinate with clients to understand their key objectives, business goals, and needs
• Regularly facilitate check-in and reporting calls, strategy sessions, and more with clients
• Partner with UI/UX designers and developers to build mockups for new Templates and new Elements we want to test into
• Work with leadership to continuously manage, analyze and improve internal processes, templates, project management, technology adoption, and more
• Stay up-to-date on commerce enablement technology innovation , market trends, and digital advertising best practices

Preferred Qualifications

Preferably 3+ years of Agency experience

Benefits

• Competitive Benefits (including 100 % Paid Medical, Dental, Vision, STD, LTD, and Life insurance for our employees)
• 401K with match
• Generous PTO and holidays + a day off for your Birthday week!
• Enjoy the flexibility of remote work
• Your job will never get boring!
• Accelerated career growth and opportunity
• An amazing team of talented individuals who love what we do