Marketing Ad Ops Specialist

Summary

Join our team as a Marketing Operations Specialist and support a portfolio of early-stage B2B SaaS companies. You will implement technical marketing infrastructure, set up tracking systems, and manage analytics across multiple ventures. This role requires strong experience with marketing technology tools like Google Tag Manager, GA4, Looker, and Hubspot. The ideal candidate thrives in a fast-paced environment, manages multiple priorities effectively, and possesses exceptional problem-solving skills. This is a remote position with a 10-15 hour per week time commitment, paying $60/hour. The contract is initially for 2-3 months, with the possibility of extension.

Requirements

• Strong experience with marketing technology tools: Google Tag Manager and GA4 implementation
• Looker or similar dashboard creation
• Hubspot CRM configuration and management
• Experience supporting B2B SaaS marketing operations
• Ability to manage an evolving task list and prioritize effectively
• Exceptional problem-solving skills and attention to detail
• Self-directed with ability to work with minimal supervision
• Excellent communication and documentation skills

Responsibilities

• Configure Google Tag Manager, GA4 conversion tracking, and Hubspot implementation
• Build and maintain Looker dashboards to track marketing performance
• Support technical aspects of digital campaigns across Google, LinkedIn, Meta, Reddit, and X
• Ensure proper attribution and tracking for all marketing initiatives
• Efficiently manage multiple priorities across different ventures
• Design, launch, and manage campaigns across paid search and paid social channels with budgets of approximately $15K per company

Preferred Qualifications

• Experience with marketing automation workflows
• Knowledge of SQL for custom reporting
• Familiarity with lead scoring and qualification systems