Director of Performance Marketing

Summary

Join Sama as their bold, data-obsessed Director of Performance Marketing to drive pipeline growth across various channels. You will own the performance strategy, manage execution across paid media and field programs, and lead cross-functional alignment for measurable results. This high-impact role blends analytics, creativity, and automation to fuel demand. You’ll collaborate with Sales, Product, Revenue Operations, and external agencies to scale qualified pipeline and improve funnel efficiency. Responsibilities include owning channel performance, experimentation, budget planning, and content calendar alignment. The ideal candidate will have extensive experience in B2B performance marketing and a proven track record of success.

Requirements

• 7 -10+ years of B2B performance marketing experience, preferably in enterprise tech, SaaS, or AI
• Demonstrated success owning pipeline targets and executing high-performing paid and event programs
• Hands-on experience with HubSpot, Google Ads, LinkedIn Campaign Manager, Google Analytics, and Salesforce
• Deep understanding of attribution modeling, funnel analysis, and budget planning
• Experience with field marketing or performance-focused event strategy
• Skilled at managing internal teams and external vendors with a test-and-learn mindset
• Clear communicator with a passion for operational excellence, experimentation, and measurable outcomes

Responsibilities

• Own Sama’s performance marketing strategy to drive awareness, engagement, and qualified pipeline across high-priority verticals (e.g., Retail, Robotics, Automotive, GenAI, CV)
• Build and manage a team of performance marketers, contractors, and agencies
• Lead integrated campaign planning and execution in coordination with Product Marketing, Content, and Sales
• Own and maintain a strategic content and campaign calendar aligned to industry use cases, field activities, and product milestones
• Define and report on KPIs across the funnel—MQLs, SALs, SQOs, CAC, and ROI
• Work with Marketing Ops to ensure clean attribution, lead scoring, and conversion tracking in HubSpot and Salesforce
• Leverage AI and automation to enhance personalization, segmentation, and experimentation at scale
• Execute and optimize cross-channel programs with a focus on: Paid Media (Google Ads, LinkedIn, Meta, Reddit, YouTube)
• Events & Tradeshows (industry events, field marketing)
• Search (SEM & SEO): Work with content and technical partners on performance-based SEO and paid search
• Website & CRO: Optimize landing pages, forms, and user flows for conversion using HubSpot and A/B testing tools
• Email & Nurture: Drive engagement through targeted lifecycle campaigns and remarketing journeys
• Manage media budgets, vendor relationships, and campaign performance with accountability for results
• Paid Acquisition (Google, LinkedIn, Meta, Reddit, Programmatic)
• Website & Conversion Optimization (Landing Pages, CRO, HubSpot)
• SEO & SEM (Keyword Strategy, Technical SEO, Paid Search)
• Email & Lifecycle Nurture (Automation, Segmentation, Lead Routing)
• Events & Webinars (Pre-event promotion, booth strategy, lead capture, post-event follow-up)
• Analytics & Attribution (Dashboards, ROI, Funnel Health)
• AI & Martech Stack (Tools for creative optimization, targeting, and automation)

Benefits

• Medical, dental, vision, and life insurance
• Holiday and vacation policies
• Professional development stipends
• Paid sabbatical program