Marketing Analyst - Web & App

Summary

Join We Are Rosie as a Marketing Analyst and contribute to the Customer & Market Insights team, supporting the Customer Digital Experience function. This 12-month contract role focuses on analyzing data related to the mobile app's performance and user behavior. You will collaborate with stakeholders in Product, Design, and Technology to gather insights that inform product development and optimization. Responsibilities include analyzing user funnels, identifying drop-off points, and creating presentations to translate complex data into actionable insights. The ideal candidate will have experience with marketing analytics, user research methodologies, and strong analytical and communication skills.

Requirements

• Bachelor’s degree in Marketing, Economics, or related field
• Experience and expertise with marketing analytics, specifically website and app properties
• Experience with user research methodologies and usability testing
• Strong analytical skills with ability to translate data into actionable insights
• Strong communication skills and history of working independently and as a member of cross-functional teams
• Ability to manage multiple project analysis timelines
• Ability to prioritize projects and updates
• Ability to learn new systems and analytical platforms

Responsibilities

• Provide support and analytics that uncover insights that drive decision-making on the app
• Collaborate with stakeholders to understand strategies, validate business problems, define measurement plans, and co-create A/B testing plans
• Utilize analytics & insights tools such as Amplitude and Fullstory
• Conduct in-depth user funnel analysis to identify drop-off points and areas of opportunity to reduce friction and drive conversion rate
• Create and deliver presentations that translate complex data into actionable insights for Digital Experience teams
• Leverage critical thinking to ensure analysis is accurate, thorough, and appropriately answers the business question
• Ensure event tracking aligns with business goals and KPIs needed for analysis

Preferred Qualifications

• 2+ years of experience as a marketing analyst or similar
• Familiarity with tools such as Amplitude, Fullstory, and Microsoft Excel
• Familiarity with web analytics and tools such as Google Analytics, Google Tag Manager, and Looker Studio
• History of effective collaboration, execution of business enhancements, from conception to delivery