Marketing Operations Analyst

Summary

Join Wellhub's Global Wellbeing Engagement team in São Paulo, Brazil as a Marketing Operations Analyst. Execute and optimize scalable email journeys and ad-hoc email campaigns globally using Salesforce Marketing Cloud. Collaborate with regional teams, Martech, and revenue strategy to ensure seamless campaign execution. Conduct A/B tests, implement personalization strategies, track key metrics, and generate comprehensive reports. Create briefings for the creative agency and contribute to various scalable initiatives. Live the mission by inspiring and empowering others through wellbeing. This role requires proven CRM marketing experience, Salesforce Marketing Cloud proficiency, advanced English, data analysis skills, and a proactive, organized approach.

Requirements

• Proven experience in CRM Marketing, ideally collaborating with cross-functional teams
• Hands-on experience with Salesforce Marketing Cloud (SFMC) or a similar CRM platform
• Advanced English proficiency (written and verbal)
• Demonstrated experience in data analysis and report building, with a strong analytical mindset
• A proactive and highly organized professional with a strong sense of ownership and a determination to achieve results
• Eagerness to learn and grow, coupled with a hands-on and detail-oriented approach
• Ability to adapt quickly to new scenarios and thrive in a dynamic, fast-paced environment
• Proficiency with Google Workspace (e.g., Google Sheets, Google Slides)

Responsibilities

• Execute and optimize scalable email journeys and ad-hoc email marketing campaigns within Salesforce Marketing Cloud, targeting clients across their lifecycle on a global scale
• Collaborate closely with Regional teams, Martech, Revenue strategy, and other key stakeholders to ensure seamless campaign execution
• Conduct A/B tests to optimize campaign performance and derive actionable insights
• Implement personalization strategies in email marketing, utilizing dynamic content, leveraging customer data to enhance engagement, efficiency, and personalization
• Track key email marketing metrics and conversion rates, analyze data, and generate comprehensive reports to support data-driven decisions and optimizations
• Create briefings for our creative agency to guide on the execution of new campaign assets and optimize existing initiatives
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance

Preferred Qualifications

• Basic HTML proficiency
• Experience with B2B2C strategy
• A/B testing and experimentation mindset

Benefits

• We're a wellness company that is committed to the health and wellbeing of our employees
• Our flexible program allows you to customize your benefits, according to your needs!
• WELLHUB: We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted
• WELLNESS: Health, dental, and life insurance
• FLEXIBLE WORK: At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home
• FLEXIBLE SCHEDULE: Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs
• PAID TIME OFF: We know how important it is that our employees take time away from work to recharge. Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday
• PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave
• CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development
• CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our careers page !