Gemini is hiring a
Marketing Analytics Lead

Summary

Join Gemini as Lead, Marketing Analytics to implement measurement and attribution strategies, analyze marketing campaign performance, and deliver insights and recommendations around business growth drivers.

Requirements

• You have spent 5+ years in marketing analytics focused on instrumenting, understanding and analyzing marketing performance
• Experience with analytics tools including Google Analytics, Branch, MixPanel, and Looker
• Experience building a cross-device attribution model
• You are an expert in SQL and have deep experience with Excel
• You are fluent in event and cookie tracking methodologies, and can work directly with engineers to validate and debug tracking issues
• Passionate about crypto and Web3

Responsibilities

• Deep understanding of tracking and pixel implementation in a post 14.5 iOS world including implementing Google and Meta conversion APIs
• Complete proactive analysis of performance & brand marketing data to identify gaps and opportunities for KPI improvement (acquisition, CACs, brand awareness, LTV, etc.)
• Analyze data to develop essential dashboards, reports, and tools informing customer engagement and retention strategies
• Identify trends and patterns in datasets to attribute key business drivers and define performance metrics
• Lead the design, execution, and analysis of A/B and multivariate tests, facilitating data-driven decision-making processes
• Be a leading voice for the Marketing department, supporting the broader global team in understanding new metrics and teaching foundational analysis skills

Benefits

• Competitive starting salary
• A discretionary annual bonus
• Long-term incentive in the form of a new hire equity grant
• Comprehensive health plans
• 401K with company matching
• Paid Parental Leave
• Flexible time off