Marketing Analytics Lead

Summary

Join RevOpsforce as a Marketing Analytics Lead to design and implement scalable campaign data strategies and deliver impactful insights across global marketing initiatives. You will be the subject matter expert, aligning marketing, sales, and operations teams around unified data structures. Responsibilities include designing campaign hierarchies, rationalizing legacy structures, collaborating on coding frameworks, and ensuring alignment with broader marketing goals. You will also create and maintain marketing data models, develop reporting frameworks, and define data standardization practices. Furthermore, you will lead initiatives around governance and compliance, facilitate cross-functional collaboration, and evangelize marketing analytics best practices. This contract role requires 6+ years of experience in marketing analytics with at least 3 years of hands-on Salesforce campaign experience.

Requirements

• 6+ years of experience in marketing analytics, operations, or data strategy, with at least 3 years of hands-on Salesforce campaign experience
• Expertise in Salesforce campaign architecture, including campaign hierarchies, statuses, custom fields, and member management
• Proven ability to design global campaign frameworks that support attribution and reporting at scale
• Experience working with tools such as Power BI, Marketo, Outreach, or equivalent
• Strong understanding of data governance principles, including standardization, enrichment, and lifecycle policies
• Demonstrated ability to lead cross-functional initiatives, align stakeholders, and manage change through documentation, training, and evangelism
• Excellent verbal and written communication skills; able to bridge the gap between technical and non-technical audiences

Responsibilities

• Campaign Data Strategy & Hierarchy Design
• Design and implement scalable campaign hierarchies, including parent/child structures, campaign member statuses, custom fields, and metadata to support attribution and global reporting
• Lead the rationalization of legacy campaign structures, consolidating and redefining taxonomies for consistency and usability across regions and business units
• Collaborate with RevOps, Marketing Ops, and Admins to define global campaign coding frameworks, naming conventions, and usage policies
• Ensure campaign architecture aligns with broader marketing goals, attribution frameworks, and reporting needs
• Marketing Data Modeling & Analytics Enablement
• Create and maintain marketing data models that support multi-touch attribution, funnel analysis, lead lifecycle tracking, and campaign performance measurement
• Develop and optimize reporting frameworks and dashboards using tools like Power BI, Salesforce Reports, Marketo, and Outreach
• Translate strategic marketing objectives into operational KPIs, reporting requirements, and enablement plans for business users and analysts
• Partner with data engineering teams to ensure data flows, integrations, and pipelines align with reporting and analytics needs
• Data Hygiene & Governance Best Practices
• Define and enforce data standardization practices including deduplication, enrichment, and field validation across campaign and lead/contact data
• Lead initiatives around governance and compliance, ensuring campaign-related data adheres to naming conventions, metadata standards, and legal regulations
• Act as a liaison between marketing, IT, and data engineering teams to ensure cross-platform data integrity and alignment
• Cross-Functional Collaboration & Change Management
• Facilitate collaboration between marketing, sales, and operations stakeholders to ensure cross-functional campaign taxonomies are both usable and effective
• Lead workshops, training sessions, and documentation efforts to onboard users and increase adoption of new campaign models and tools
• Serve as a key voice in change management efforts, helping stakeholders understand the value of governance, taxonomy, and scalable data models
• Evangelize marketing analytics best practices across the organization, fostering a data-informed culture

Preferred Qualifications

• Experience with marketing automation and CRM ecosystems in complex B2B or enterprise environments
• Familiarity with account-based marketing (ABM) and lead scoring models
• Knowledge of privacy compliance frameworks (e.g., GDPR, CCPA) related to campaign and lead data
• Prior experience with global campaign enablement or marketing transformation initiatives

Benefits

Type: Contract, hourly