Marketing Lead

Summary

Join Khan Academy Kids as the Marketing Lead and spearhead acquisition-focused marketing strategies to reach key audiences, including district decision-makers, teachers, and families. You will collaborate with cross-functional teams to expand school district partnerships, increase teacher adoption, and grow the family user base. This role demands expertise in B2B and B2C acquisition strategies, encompassing app store optimization (ASO), paid media, and education sector marketing.

Requirements

• 7+ years of experience in acquisition marketing, preferably in education technology and mobile apps
• Strong understanding of school district sales cycles and decision-making processes
• Proven experience driving user acquisition across both B2B (school & district leaders) and B2C (teachers, families) audiences
• Strong analytical mindset—experience defining and tracking acquisition KPIs, optimizing CAC, and running A/B tests
• Collaborative approach with experience working cross-functionally with sales, product, design, and content teams
• Ability to balance strategic thinking with hands-on execution—you are equally comfortable defining a long-term growth plan and rolling up your sleeves to execute it
• Passion for education and Khan Academy’s mission to provide free learning resources for all children

Responsibilities

• Develop strategies to increase awareness among district administrators
• Create targeted content, email, and paid media strategies to engage decision makers
• Support sales team by creating marketing campaigns that drive paid partnerships
• Develop and test hypotheses about the right channels and strategies to reach educators in the U.S. at scale
• Publish high-quality, engaging and relevant content that addresses teachers’ needs
• Optimize teacher-facing messaging to ensure strong retention and advocacy, positioning teacher adoption as a pathway to district sales
• Lead app store optimization (ASO) efforts to maximize discoverability and downloads in the App Store and Google Play
• Develop and execute paid media and organic acquisition strategies to grow our user base of parents and children
• Leverage SEO, content marketing, and social media to expand our reach among parents of young children

Benefits

• Competitive salaries
• Ample paid time off as needed – your well-being is a priority
• Generous parental leave
• An exceptional team that trusts you and gives you the freedom to do your best
• The chance to put your talents towards a deeply meaningful mission and the opportunity to work on high-impact products that are already defining the future of education
• Opportunities to connect through affinity, ally, and social groups
• 401(k) + 4% matching & comprehensive insurance, including medical, dental, vision, and life