Marketing Analytics Lead

Summary

Join Spring Health as their Marketing Analytics Lead and be responsible for analyzing marketing data to drive strategic decisions and optimize performance. You will collaborate with various teams, manage data collection, generate insights, and ensure the use of analytics tools to boost ROI and engagement. This full-time, remote role reports to the Senior Director of Marketing Operations. The position requires 5+ years of experience in marketing analytics, proficiency in specific analytics tools, and excellent communication skills. Spring Health offers a competitive total rewards package including a competitive salary, stock options, and comprehensive benefits.

Requirements

• 5+ years of experience in marketing analytics, with B2B and B2B2C experience
• Strong proficiency in Google Analytics, Mixpanel, and Looker, or other analytics tools
• Strong proficiency in Iterable
• Ability to translate complex data into actionable insights
• Excellent communication skills and ability to collaborate with cross-functional teams

Responsibilities

• Own the data hygiene for the marketing team, ensuring accuracy and consistency across all data sources to enable effective decision-making
• Collaborate with Sales, BI, Engineering, and Marketing Leadership to ensure alignment on data needs, forecasts, and performance metrics critical to achieving KPIs
• Own key marketing analytics processes such as weekly/monthly/quarterly reporting, attribution, lead routing, and pipeline analysis to ensure accurate tracking and reporting of marketing performance
• Partner with the Business Intelligence (BI) team to set up and maintain tracking mechanisms and dashboards that provide real-time visibility into key marketing metrics
• Enable the marketing team to track and report on their own campaign performance, providing tools, training, and support to foster self-sufficiency in data reporting
• Execute on marketing analytics initiatives to ensure the right data is collected and interpreted to optimize campaigns and improve lead generation
• Provide actionable insights based on data analysis to help inform marketing strategies, improve conversion rates, and maximize ROI
• Continuously monitor and improve the integrity and accessibility of marketing data to ensure that teams are equipped with the necessary information to drive results

Benefits

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• We offer competitive paid time off policies including vacation, sick leave and company holidays
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents
• Access to Noom , a weight management program—based in psychology, that’s tailored to your unique needs and goals
• Access to fertility care support through Carrot , in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub ,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons , which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes