Digital Marketing Lead

Summary

Join Watershed's Demand Generation team and play a crucial role in accelerating the company's growth. You will develop and execute comprehensive digital marketing campaigns across various channels, scale account-based marketing tactics, and collaborate with other teams. The ideal candidate is an experienced enterprise B2B marketer with strong analytical and project management skills. You will monitor KPIs, report on campaign performance, and coordinate with SDR managers. Watershed offers a competitive compensation package including equity, health benefits, 401k, unlimited paid time off, and paid parental leave. The role requires 5+ years of experience in digital marketing campaign management and a deep understanding of the enterprise/B2B demand generation playbook.

Requirements

• A deep understanding of the enterprise/B2B demand generation playbook, accompanied by a desire to get creative and experiment with new ideas, tactics, and opportunities
• 5+ years experience in digital marketing campaign management, including setting strategy, developing persona and industry based campaigns to run ROI-positive campaigns
• Deep analytical skills. Ideal candidate is comfortable sifting through data in Salesforce, Excel or a number of corresponding data visualization/BI tools (Sigma, Looker, Tableau)
• Comfortable navigating and refining existing marketing automation infrastructure (Marketo, HubSpot)
• Hands-on experience managing a large-scale database and coordinating regular email communication updates to prospects and customers
• Strategic and collaborative stakeholder management skills

Responsibilities

• Develop and execute comprehensive digital marketing campaigns across paid search, paid social, display advertising, email marketing + content syndication
• Scale our account-based marketing (ABM) tactics strategies across paid & email advertising to effectively target decision-makers across our top accounts
• Coordinate with existing web + paid channel managers in order to further accelerate existing channel roadmaps to further success
• Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving towards ultimate pipeline goals. Particular emphasis applied to monitoring of budget utilization, paid spend efficiency, and long term email marketing trends
• Coordinate with our SDR managers to ensure all marketing sourced leads are worked appropriately and with expediency

Benefits

• Equity
• Health/dental/vision insurance
• 401(k)
• Unlimited paid time off
• Paid parental leave
• Fertility, and mental health programs