Marketing Lead

Summary

Join Hyperscience as the Public Sector Marketing Lead and spearhead the development and execution of integrated marketing campaigns targeting federal, state, and local government clients. Collaborate closely with sales teams to drive awareness, engagement, and revenue growth. This role demands a seasoned marketing professional with proven success in demand generation and a data-driven approach. Responsibilities include campaign strategy and planning, multi-channel campaign execution, performance analysis and optimization, budget management, and fostering strong cross-functional team relationships. The ideal candidate will possess a strong background in public sector marketing and a proven track record of driving significant pipeline growth. Hyperscience offers a competitive compensation package, including base salary, equity, and benefits.

Requirements

• Bachelor's or Master's degree in Marketing, Business Analytics, Data Science, Operations, or a related field
• Proven 7+ years of experience in demand generation marketing driving $50M+ pipeline/yr
• 2-3 years of public sector or global experience in Demand Generation
• Intermediate experience with Hubspot and Salesforce is required
• Proven track record of driving successful go-to-market strategies, managing integrated campaigns that drive incremental revenue
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Detail-oriented with a focus on maintaining data accuracy and integrity
• Exceptional communication and collaboration skills to work effectively with cross-functional teams
• Travel to the DMV (Washington D.C.) area as needed to interlock with the Public Sector team and lead on-the-ground events

Responsibilities

• Create & execute the annual integrated campaign & sales play strategy, ensuring alignment with company revenue goals for the public sector (federal, state & local government)
• Define campaign objectives, KPIs, and key messages to drive awareness, engagement, and conversion across multiple buyer personas, use cases and target industry verticals
• Prioritize and allocate resources across campaigns to ensure maximum impact, balancing quick wins with long-term brand-building initiatives
• Collaborate with Sales, product marketing, content, and digital teams to ensure that all campaigns are customer-centric, value-driven, and tailored to specific stages of the buyer journey
• Develop and manage integrated campaigns across multiple channels, including email marketing, digital advertising, social media, content syndication, SDR outbound, ABM, and webinars and local field events (primarily D.C.)
• Oversee the creation of campaign assets such as landing pages, email sequences, digital ads, and content in partnership with creative and content teams
• Coordinate omnichannel execution to maintain consistency across platforms, ensuring that messaging and user experience align seamlessly with the campaign theme and company branding
• Deploy Account-Based Marketing (ABM) strategies in collaboration with the sales team to personalize outreach and prioritize high-value accounts
• Own the framework for defining and executing Sales Plays in collaboration with Sales, CSM and SDR leadership
• Monitor and analyze campaign performance metrics (CTR, MQLs, SQLs, conversions, pipeline influence) to measure ROI and inform data-driven decision-making
• Optimize campaigns continuously by using A/B testing, multivariate testing, and audience segmentation to improve targeting, engagement, and conversion rates
• Provide weekly and monthly reporting to the VP of Growth, along with insights and recommendations for improvement and future planning
• Leverage customer insights and market trends to refine and adjust campaign strategies for greater impact, especially for key accounts and target industries
• Manage the relationship between the Public Sector sales teams and marketing and collaborate to drive aspirational strategy that captures global demand for our suite of products and services
• Leverage data from the analytics teams to assess campaign performance to guide the channel mix, content and timing of future integrated campaigns
• Communicate performance and opportunities across stakeholders organization-wide to inform and improve on an ongoing cadence
• Develop and manage campaign budgets effectively, allocating resources based on anticipated ROI and strategic priority
• Forecast and track campaign expenses, ensuring alignment with the overall marketing budget and company financial goals
• Identify cost-effective campaign tactics and tools that deliver high impact without over/underspending

Benefits

• Base salary
• Equity