Marketing Analytics Manager

Summary

Join MyFitnessPal's Business Intelligence team as a Manager, Marketing Analytics, leveraging data to optimize marketing strategies. You will build and automate reporting dashboards, analyze campaign effectiveness, develop LTV models, and implement marketing attribution methodologies. This role requires strong analytical and communication skills, experience in consumer marketing analytics, and proficiency in SQL and data visualization tools. You will collaborate with marketing and BI teams, contributing to data-driven decision-making across the organization. The position offers a competitive salary, comprehensive benefits, and a flexible work environment.

Requirements

• Bachelor’s degree in Marketing, Analytics, Statistics, Economics, Computer Science, or a related field
• 6+ years in applied analytics, with 3+ years in consumer marketing analytics and a focus on performance and brand marketing
• 2+ years leading or mentoring data or business analysts
• Proficiency in SQL and data visualization tools
• Strong statistical and predictive modeling skills using programming languages or tools
• Experience working with, configuring, and interpreting a/b testing solutions
• Experience working with mobile app analytics platforms or related technologies
• Solid understanding of marketing attribution models, challenges, and solutions
• Proven ability to synthesize data and communicate actionable insights to diverse stakeholders including business partners and executives

Responsibilities

• Build, standardize, and automate daily reporting dashboards
• Report on acquisition, conversion, and competitive metrics in weekly and monthly scorecards
• Track app rank positions in the Apple App Store and Google Play Store and monitor competitive performance metrics
• Analyze marketing campaign effectiveness, uncover root causes of performance fluctuations, and provide actionable recommendations
• Evaluate the impact of marketing initiatives across different channels, including performance marketing and brand marketing
• Investigate factors influencing app rank position and identify strategies to improve rankings
• Conduct ad-hoc analyses for brand, PR, and performance marketing
• Develop and refine customer lifetime value (LTV) models to forecast revenue and assess ROI for marketing investments
• Use predictive modeling to segment users and identify high-value customer cohorts
• Leverage advanced statistical techniques to predict user behaviors and inform marketing and product strategies
• Maintain and automate LTV models, ensuring ongoing accuracy and reliability
• Design and implement approaches to measure marketing effectiveness despite the lack of precise attribution data
• Evaluate marketing channel contributions using incrementality testing, MMM (Marketing Mix Modeling), or other attribution methodologies
• Conduct A/B and matched market testing to improve the effectiveness of marketing strategies
• Ensure transparency with data across the business, fostering trust and collaboration
• Collaborate with marketing and BI teams for data quality checks and documentation on new and existing tables as needed
• Participate in weekly prioritization and marketing strategy meetings to align with team goals and initiatives

Preferred Qualifications

• Experience with marketing in the mobile app ecosystem, particularly in the Apple App Store and Google Play Store environments
• Experience in consumer subscription businesses

Benefits

• Healthcare
• Parental planning
• Mental health benefits
• Annual performance bonus
• A 401(k) plan and match
• Responsible time off
• Monthly wellness and technology allowances
• Face-to-Face Connections
• Flexible time-off policy and work on your own terms with our Responsible Time Off benefit
• 2 volunteer days per calendar year
• Mentorship Program
• Paid maternity and paternity leave
• Comprehensive assistance for fertility-related matters
• Monthly Wellness Allowance
• Dedicated mental health days
• Reward and recognition platform
• MyFitnessPal Premium
• Virtual learning and development library
• Training opportunities
• Competitive medical, dental, and vision benefits
• Retirement savings program
• Competitive employer match
• Paid lunches in the office (for hybrid employees)