Marketing Analytics Manager

Summary

Join Cleo's Growth and Marketing leadership team as a Marketing Analytics Manager and play a critical role in shaping data-led strategies for user acquisition. Collaborate with various marketing teams and stakeholders to define strategies for scaling growth and solidifying Cleo's position as a category leader. Manage and develop a team of senior marketing analysts while also contributing hands-on to impactful insights and model building. Responsibilities include developing marketing measurement frameworks, driving adoption of best practices, collaborating with data science teams on Marketing Mix Models (MMM), leading conversion lift tests, and building dashboards and reporting infrastructure. The ideal candidate will have 5+ years of experience in analytics/data science with a focus on marketing, 1+ years of line management experience, and strong knowledge of marketing measurement methods and programming languages like Python and SQL. Cleo offers a competitive compensation package, a clear progression plan, flexibility, and various other benefits.

Requirements

• 5+ years in Analytics/Data Science, with a focus on Marketing Analytics/Science or a related field
• 1+ years experience with line management, including developing and mentoring analysts or data scientists, setting clear objectives, and effectively prioritising team workloads
• Strong background/understanding of marketing measurement methods, including Marketing Mix Modelling (MMM), Predictive LTV modelling, and Geo-Lift/Conversion Lift Studies/Brand Lift Studies
• Excellent knowledge of both Python & SQL
• Experience developing insightful dashboards and visualisations (e.g., Looker, Tableau, Power BI, Mode) to clearly communicate analytical findings and support strategic decision-making
• Demonstrated strength in translating stakeholder needs into actionable recommendations, with results surfaced through write-ups, tools or dashboards to support decision-making
• A proactive approach to learning new technologies and stepping outside your comfort zone, whether building data pipelines, leveraging LLMs, or integrating new data sources

Responsibilities

• Partner with Marketing leadership to shape long-term marketing strategies using data to evaluate performance, forecast outcomes, and influence channel and budget decisions
• Support the development of scalable marketing measurement frameworks (e.g. media mix modeling, CPA forecasting, LTV modelling, Lift Testing) that connect marketing performance to user and business outcomes
• Drive the adoption of marketing measurement best practices across the team, aligning acquisition metrics with longer term business metrics such as LTV & Revenue
• Manage and develop a team of 3 senior analysts, ensuring clear prioritisation, impactful delivery, and continued growth
• Oversee the marketing analytics roadmap and workload, ensuring the team is focused on the highest-leverage initiatives
• Foster a strong analytics culture that balances speed with rigour, and drives curiosity, experimentation, and commercial thinking
• Collaborating with the data science teams to develop, validate, and operationalise Marketing Mix Models (MMM) that inform budget allocation and channel strategy
• Leading the design, implementation, and interpretation of conversion lift tests and incrementality studies across both digital and offline marketing channels, translating results into actionable insights for campaign planning
• Applying and evaluating our attribution model to understand channel contribution, cannibalisation, and guide data-driven investment decisions
• Deliver high-impact analysis across performance, organic, and brand marketing initiatives
• Investigate trends in key metrics (e.g. CPA, ROAS, LTV) to surface actionable insights and optimise investments
• Build dashboards and reporting infrastructure that unlock improved visibility across acquisition channels
• Supporting the measurement of OOH and brand campaigns, applying best practices to assess their impact across key business metrics and brand metrics
• Work closely with Analytics Engineering to prioritise and contribute to data model improvements that enable more accurate and scalable insights
• Serve as a strategic thought partner to Growth Marketing, Organic, Brand and CRM leads, helping to define what/how we test, learn, and scale

Preferred Qualifications

• Experience driving organic growth measurement (e.g., CRM, SEO attribution, content analytics, brand search impact)
• Experience in working with MMPs (Appsflyer, Adjust etc)
• Experience with B2C subscription business models
• Interest or experience in applying LLMs or AI/ML techniques in a marketing context (e.g., creative scoring, segmentation, dynamic content optimisation)

Benefits

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan
• Flexibility
• Work where you work best
• Company-wide performance reviews every 6 months
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
• 6% employer-matched pension in the UK
• Private Medical Insurance via Vitality, dental cover, and life assurance
• Enhanced parental leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill
• Workplace Nursery Scheme