Marketing Analytics Manager

Summary

Join Point, a company revolutionizing homeownership accessibility, as a Marketing Analytics professional. You will be pivotal in analyzing and optimizing our multi-channel media investments ($30M+ annually), including Direct Mail, SEM, Paid Social, and Programmatic. Partner with channel owners to translate data into actionable strategies, improving acquisition efficiency and CAC/LTV ratios. This role offers a high-impact opportunity to influence strategic business decisions and shape the future of home equity financing. The position is highly analytical and requires expertise in media performance analysis within the direct-to-consumer (DTC) space. You will work with a people-first, value-driven team.

Requirements

• 4+ years of experience in marketing/media analytics, preferably in high-growth DTC or performance marketing environments
• Proven track record working with advertisers managing $30M+ in annual media spend
• Expertise in SQL and experience building dashboards in Tableau, Sigma, or equivalent tools
• Strong analytical skills with knowledge of media attribution, A/B and Incrementality testing
• Experience collaborating closely with marketing, growth, and data science teams
• Natural curiosity and a data-driven mindset with a passion for problem-solving
• Ability to balance rigor and speed—comfortable working in a fast-paced, evolving environment
• Strong communication skills with the ability to influence and present to senior stakeholders

Responsibilities

• Channel Performance Analysis: Own and enhance comprehensive reporting and deep-dive analyses for paid media channels, identifying opportunities for improved scale and efficiency
• Strategic Influence: Translate complex analyses into clear, actionable insights and recommendations to influence cross-functional decision-making
• Media Attribution & Incrementality: Lead the implementation and enhancement of attribution models and incrementality tests to advance measurement capabilities and inform media strategies
• Stakeholder Reporting: Develop and maintain scalable dashboards in tools like Sigma to deliver actionable insights to Marketing and Finance teams
• Budget Optimization: Partner strategically with channel owners to provide recommendations that drive efficient media spend, optimize CAC/LTV, and enhance ROI
• Campaign Experimentation: Support test design, execution, and analysis for A/B and geo-experiments, particularly for new creative, audience targeting, and media tactics
• Data Ownership: Write advanced, optimized SQL queries to pull, transform, and QA complex datasets from various internal and third-party sources, ensuring data accuracy and performance at scale

Benefits

• Generous health benefits
• We provide medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA)
• Unlimited paid time off
• Recharge with unlimited paid time off and 10 company holidays
• Flexible remote & onsite work
• Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ
• Fully paid parental leave
• Point will true-up wages from state-applicable PFL earnings so that the employee’s total gross pay will be equivalent to 100% of their regular base pay, as well as two weeks of fully paid leave to be available after exhaustion of state PFL
• For employees in states without Paid Family Leave, Point will provide up to 8 weeks of paid parental leave
• In addition, all employees will receive 4 weeks of fully paid transition time. For four weeks after returning from parental leave, and following the use of all other paid leave benefits, you may work part-time, meaning two or three days per week, and receive 100% of regular base pay
• Financial wellness
• We provide 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage. Full-time employees have the opportunity to take ownership in the company through equity options
• Extra work/life benefits
• We provide monthly stipends for internet, mobile plans, and a one-time home office reimbursement