Marketing Analytics Manager

Summary

Join Spring Health as their Marketing Analytics Manager, a pivotal role focused on deeply analyzing marketing data to drive strategic decisions and optimize campaign performance. You will leverage various data sources, generate actionable insights, and collaborate with multiple teams to measure marketing effectiveness. This full-time, remote position, based on the East Coast, requires applying advanced analytical techniques to boost ROI and engagement. The role involves ensuring data quality, collaborating on data needs and forecasts, optimizing marketing analytics processes, and partnering with the BI team on tracking mechanisms and dashboards. You will also support the marketing team in tracking campaign performance and provide actionable insights to inform marketing strategies. Finally, you will continuously monitor and improve marketing data integrity and accessibility.

Requirements

• 5+ years of dedicated experience in marketing analytics, including expertise in B2B and B2B2C
• Strong proficiency in key analytics platforms such as Google Analytics, Mixpanel, Looker, Hubspot and Salesforce
• Demonstrated strong proficiency in Iterable
• Proven ability to translate complex data sets and analyses into clear, actionable insights for diverse stakeholders
• Excellent communication skills and a demonstrated ability to foster effective collaboration with cross-functional teams

Responsibilities

• Drive data quality and integrity within marketing analytics datasets, ensuring accuracy and consistency across relevant data sources to enable effective decision-making
• Collaborate effectively with Sales, BI, Engineering, and Marketing teams to align on data needs, forecasts, and performance metrics critical to achieving KPIs
• Support the execution and optimization of key marketing analytics processes, including weekly/monthly/quarterly reporting, attribution modeling, lead routing analysis, and pipeline analysis, to ensure accurate tracking and reporting of marketing performance
• Partner closely with the Business Intelligence (BI) team on setting up and maintaining tracking mechanisms and dashboards that provide real-time visibility into key marketing metrics
• Support and enable the marketing team in tracking and reporting on their own campaign performance by providing guidance, tools, and best practices to foster greater self-sufficiency in data reporting
• Drive the execution of marketing analytics initiatives, ensuring the right data is collected, analyzed, and interpreted to optimize campaigns and enhance lead generation
• Provide actionable insights based on deep data analysis to help inform marketing strategies, improve conversion rates, and maximize ROI
• Continuously monitor and contribute to the improvement of marketing data integrity and accessibility, ensuring that teams are equipped with reliable information to drive results
• Timely and impactful delivery of marketing analytics initiatives, directly enabling data-driven decision-making across relevant teams
• Proactive collaboration with Sales, Business Intelligence, and Marketing teams to ensure alignment on critical data needs, forecasts, and insights that drive key performance indicators (KPIs)
• Consistent delivery of accurate and actionable marketing analytics reports that directly support strategic business decisions and contribute to measurable improvements
• Proactive identification and translation of data trends into actionable opportunities, consistently optimizing marketing strategies and improving conversion rates
• Fostering clear alignment and seamless data flow between marketing and sales teams, directly leading to better-targeted campaigns, higher-quality leads, and maximized ROI

Benefits

• Health, Dental, Vision benefits start on your first day at Spring
• You and your dependents also receive access to One Medical accounts
• HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• We offer competitive paid time off policies including vacation, sick leave and company holidays
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes