Marketing Analytics Manager

Summary

Join Universal Audio's Marketing team as a Marketing Analytics Manager, where you will leverage data to provide actionable insights to Marketing, E-commerce, and Channel Sales teams. You will own KPI reporting, build and maintain dashboards, and collaborate with teams to visualize data for improved decision-making and optimized performance. The ideal candidate is strategic and hands-on, passionate about data-driven decisions, and possesses strong analytical and communication skills. Experience with DTC e-commerce and SaaS/subscription models is highly preferred. This role involves working on high-impact projects and leading teams in best practices. Universal Audio offers competitive benefits.

Requirements

• Proficiency in SQL, BI tools (Tableau, Looker, Omni, Heap), and data visualization best practices
• Experience analyzing DTC e-commerce (conversion rates, ROAS, CAC, AOV, LTV) and SaaS/subscription metrics (churn, retention, ARPU, CAC-to-LTV, trial conversion)
• Strong understanding of marketing performance metrics, including: Email (open rates, CTR, conversions)
• Paid media (ROAS, CAC, impression share)
• Organic growth (SEO, content engagement, social analytics)
• Expertise in attribution modeling, A/B testing, and marketing ROI measurement
• Strong analytical and problem-solving skills with the ability to synthesize data into insights
• Excellent communication skills to translate complex data into business recommendations
• Experience in Agile or matrixed environments
• Background in e-commerce, SaaS, or multi-channel sales required
• A bachelor’s degree in marketing, Statistics, Business, or a relevant field of study and/or equivalent work experience is required
• 5+ years in marketing analytics, business intelligence, or a related field

Responsibilities

• Own end-to-end KPI reporting across marketing, e-commerce, and channel sales teams
• Develop, maintain, and scale dashboards and reporting tools to monitor real-time performance
• Define and track metrics across DTC e-commerce, SaaS/subscriptions, and retail sales channels for a holistic view of growth
• Ensure reports align with business goals and evolving needs, driving actionable insights
• Partner with the Digital team to automate and scale reporting processes
• Support forecasting accuracy by analyzing trends and refining predictive models
• Translate complex datasets into clear, interactive dashboards for faster insights
• Define key performance benchmarks with marketing, e-commerce, and sales teams
• Leverage customer insights and segmentation to improve marketing execution, engagement, and conversions
• Provide data-driven recommendations to optimize: DTC acquisition and conversion
• Subscription KPIs (churn, LTV, CAC-to-LTV, trial conversion)
• Retail and channel sales performance
• Champion a data-driven GTM culture by educating teams on analytics best practices
• Partner with demand generation and e-commerce teams to design and measure experiments, A/B tests, and attribution models
• Develop and refine attribution models while improving forecasting through predictive analytics
• Optimize digital marketing spend by analyzing customer journeys, campaign performance, and retention drivers
• Align marketing, e-commerce, and sales teams on objectives and reporting needs
• Partner with finance and e-commerce teams to refine DTC forecasting models and revenue projections
• Work cross-functionally to ensure high data quality, accessibility, and forecasting accuracy
• Present insights and performance trends to executive leadership
• Integrate customer segmentation insights into personalization and lifecycle strategies

Preferred Qualifications

MBA, master’s degree preferred

Benefits

• Profit sharing
• Medical/Dental/Vision
• 401K Safe Harbor Contribution
• Stock Options
• Flexible time-off (PTO/Sick Leave/Company Holiday Time-off)