Director, Marketing Analytics

Summary

Join RevOpsforce as our Director of Marketing Analytics and lead our client's vision, systems, and operations, driving data-informed marketing decisions. Transform marketing analytics into a performance engine, delivering actionable insights, scalable measurement frameworks, and predictive capabilities to accelerate growth. Collaborate closely with the VP of Marketing Operations, Revenue Marketing, Product Marketing, and the Global Analytics & Insights team. Guide how marketing measures success, makes data-driven decisions, and collaborates across teams to improve conversion, attribution, and planning. Lead the team connecting marketing activity to revenue impact, defining funnel metrics and embedding AI into forecasting models. This role requires a strong enterprise-wide mindset and the ability to translate complex analytics into clear narratives for executives and marketing practitioners.

Requirements

• 10+ years of experience in marketing analytics, business intelligence, or revenue operations, including 3–5 years in senior leadership roles within B2B SaaS or enterprise tech environments
• Proven ability to design and scale analytics capabilities that drive marketing performance across segments, channels, and lifecycle stages
• Strong proficiency in BI tools (e.g., Tableau, Power BI, Domo), SQL, and modern data infrastructure platforms such as Snowflake
• Hands-on experience with full-funnel attribution modeling and tools such as RevSure, Bizible, or CaliberMind
• Familiarity with reverse ETL tools and the modern data stack (e.g., dbt, Hightouch, Census), and how they support scalable data operations
• Demonstrated success guiding predictive models, marketing forecasts, and AI use cases in partnership with data science or centralized analytics teams
• Experience developing analytics to support ABM programs, audience segmentation, and intent-based targeting
• Deep understanding of MarTech ecosystems (Salesforce, MAPs, CDPs) and how data flows across platforms to enable integrated insights
• Strong communicator with the ability to translate complex analytics into clear, compelling narratives for both executives and marketing practitioners
• Comfortable operating within a matrixed, enterprise environment and collaborating with centralized teams to align on governance, models, and KPIs

Responsibilities

• Lead the global marketing analytics strategy, aligning KPIs, reporting frameworks, and modeling efforts with the client’s go-to-market and segmentation strategies
• Define and scale funnel measurement, pipeline contribution, and campaign effectiveness reporting to drive performance visibility across all levels of the organization
• Develop and operationalize attribution models, forecasting tools, and audience segmentation logic—delivered through intuitive, executive-ready dashboards
• Collaborate closely with the Client’s Global Analytics & Insights (GAI) team to align on data pipelines, shared governance, and enterprise-wide analytics initiatives
• Work cross-functionally with data engineering, Marketing Operations, and centralized analytics partners to unify business definitions, metrics, and system logic
• Act as the strategic lead for marketing’s analytics roadmap, ensuring that platform architecture, data models, and enterprise dashboards reflect evolving business needs
• Embed predictive analytics and automation into campaign planning, lead management, and lifecycle marketing processes