Binance is hiring a
Marketing Analytics Specialist

Summary

Join our dynamic marketing team as a Marketing Analytics Specialist, utilizing strong analytical skills to interpret complex data sets and generate actionable insights.

Requirements

• Bachelor’s degree in Marketing, Business, Data Science, or a related field
• Proven experience in a data analysis role, preferably within digital marketing
• Strong proficiency in SQL and experience with data visualization tools
• Deep understanding of digital marketing channels and associated analytics tools
• Excellent communication and collaboration skills to work effectively with cross-functional teams
• Ability to translate complex data into clear and actionable business insights
• Proactive and self-motivated with a keen eye for detail

Responsibilities

• Utilize strong analytical skills to interpret complex data sets and generate actionable insights
• Proficiency in SQL to query databases and extract relevant data for analysis
• Possess a deep understanding of various digital marketing channels
• Familiarity with tools such as Google Analytics, SimilarWeb, App Annie, Data.ai , and social listening tools to monitor and analyze marketing performance
• Draw insights from dashboards and metrics to inform business decisions
• Translate data findings into strategic recommendations for marketing initiatives
• Based on insights, implement projects and craft go-to-market strategies in collaboration with global marketing teams, local marketing teams, and data analytics teams
• Ensure alignment and effective communication among all stakeholders
• Proactively identify gaps in business metrics and user behavior trends
• Set up necessary infrastructure to alert business leaders about emerging trends and patterns