Marketing And Lead Generation Specialist

Summary

Join a fast-growing digital marketing agency as a Marketing & Lead Generation Specialist. You will assist in various tasks, including prospect research, outreach execution, pipeline maintenance, partnership efforts, and marketing initiatives. Responsibilities encompass email and calendar management, client onboarding, tool coordination, social media strategy, PR and media outreach, lead generation and prospecting, pipeline management, and referral partner support. This remote, full-time position requires strong organizational skills, B2B marketing experience, and a passion for lead generation. The role offers a competitive salary, work-from-home flexibility, and additional perks. This is an opportunity to make a significant impact in a dynamic agency while enjoying a flexible work arrangement.

Requirements

• Highly organized, proactive, and eager to learn quickly
• Passionate about B2B marketing and lead gen tactics
• Experience in sales and marketing
• Strong attention to detail with a focus on follow-through
• Ability to manage multiple tools and collaborate efficiently with vendors

Responsibilities

• Help break long-term goals into actionable weekly and monthly tasks
• Conduct check-ins to review progress and realign priorities
• Provide reminders for deadlines and ensure alignment with company objectives
• Organize and prioritize communications for the CRO
• Draft and send emails on behalf of leadership as needed
• Optimize schedules for meetings, deep work, and strategic planning
• Prepare agendas and briefing documents for key meetings
• Assist with onboarding by coordinating schedules and sharing materials
• Ensure a seamless and professional experience for new clients
• Use tools like Slack, Notion, and ClickUp for task and project management
• Manage and update sales tools while coordinating with internal and external resources
• Stay up to date on tools that improve efficiency and execution
• Monitor trends and create content ideas to position leadership as a thought leader
• Collaborate with vendors for content creation and optimization
• Manage content calendar with relevant vendors
• Research podcast opportunities and speaking engagements
• Assist with outreach and preparation for media appearances
• Use tools like LinkedIn Sales Navigator, Instantly, Valley, Clay, and HubSpot to research and compile segmented prospect lists
• Automate data enrichment workflows for efficiency
• Identify decision-makers in D2C brands, VC firms, and high-growth startups
• Monitor industry news, funding updates, and competitor activity for new opportunities
• Support the CRO in crafting and executing personalized cold email campaigns using automation and analytics tools
• Assist with multi-channel outreach strategies via LinkedIn and email
• Help schedule follow-ups and optimize messaging based on performance metrics
• Maintain and update HubSpot CRM to track prospect interactions and pipeline health
• Ensure qualified leads are ready for handoff to Account Executives
• Provide reports on outreach activity, responses, and meetings booked
• Build and maintain a database of referral partners in D2C marketing, VC, and related industries
• Assist in partnership meetings by preparing agendas and tracking action items
• Identify high-value conferences, trade shows, and networking events
• Support pre-event preparations, including researching attendees and creating networking plans

Preferred Qualifications

Care more about career growth than work-life balance

Benefits

• Competitive Salary
• This is a full-time, long-term position
• The position is immediately available and requires entering into an independent contractor agreement with TLNT
• Work from home
• Monday through Friday, 8 am to 5 pm PST
• Additional perks