Marketing Assistant

Summary

Join Macmillan Learning as a Marketing Assistant and support multiple Marketing Managers in this entry-level administrative role. You will directly interact with customers and collaborate across departments, contributing to marketing campaigns and initiatives. Responsibilities include data analysis using Salesforce and PowerBI, project management via Asana, email campaign creation with Marketo, and supporting sales representatives. Growth potential exists based on performance and interest. This hybrid role requires 1-2 days per week in the New York or Boston office, with remote work options available (excluding certain states). The position offers a competitive salary and benefits package.

Requirements

• Bachelor's Degree
• Attention to detail and thoroughness
• Ability to manage a number of ongoing tasks simultaneously
• Strong written and oral communication skills
• Enthusiasm as a creator and collaborator in a dynamic department
• Willingness to take risks and eagerness to learn

Responsibilities

• Research and deliver data-based reports in systems such as SalesForce.com and PowerBI to analyze customer segmentation and create tracking for marketing planning purposes
• Work closely with marketing colleagues as well as other departments including Product and Sales on campaigns and initiatives
• Use project management tools like Asana to communicate with stakeholders and ensure timely delivery of campaign elements
• Create and edit email campaigns through Marketo, our webmail application, in collaboration with the team
• Implement creative application of discipline-based customer information in the form of flyers, documents, and comparative grids
• Execute session logistics for National Sales Meetings (2/year); travel required
• Populate/edit/organize data on key department reports and forms
• Support live conferences and/or virtual meetings; help to execute high-impact events (requires independent judgment and discretion)
• Support sales representatives online and at meetings/conferences
• Other projects as assigned

Preferred Qualifications

• Google Suite with expertise particularly in Docs, Sheets, and Slides
• Experience with Marketo, Salesforce, Qualtrics and/or similar software
• Knowledge of/experience with Gen AI tools for productivity and efficiency
• Willingness to learn to maximize efficiency and keep up with emerging technologies that impact higher education
• Willingness to take calculated risks and learn from outcomes in the pursuit of continuous improvement and process innovation
• Strong interest in the intersection of marketing, technology, and education, with a desire to stay current on trends shaping the future of work and learning

Benefits

• Competitive pay and bonus plan
• Generous Health Benefits (Medical, Dental, Vision)
• Contributions to your 401k retirement account through Fidelity
• Generous paid time off, sick time, floating holidays, and paid holidays (Spring Reset Day , Juneteenth, Indigenous People's Day, Election Day, and more!)
• Employee Assistance Program, Education Assistance Program
• 100% employer-paid life and AD&D insurance