Marketing Associate

Summary

Join B-Stock as a Marketing Associate and drive demand and growth by developing strategic marketing campaigns, tracking performance, and collaborating with account management teams. You will plan and execute targeted marketing efforts, identify growth opportunities, and provide insights to improve seller and buyer performance. This role requires a strategic mindset, strong analytical skills, and cross-functional collaboration. Experience with marketing automation tools is a plus. The position offers a competitive salary and a comprehensive benefits package. B-Stock is the world's largest B2B re-commerce platform, offering a dynamic and rewarding work environment.

Requirements

• 3+ years in leading complex marketing strategies and cross-functional project execution
• Proven ability to conceptualize, execute, and measure programs based on set objectives
• Skilled in creating impactful channel marketing programs to boost buyer engagement and GMV in storefronts
• Strong prioritization skills, focusing on high-impact, short-term opportunities
• Effective in cross-functional settings and delivering collaborative results
• Strategic mindset with a focus on leading growth initiatives
• Goal-oriented with an ability to define and rally teams around key metrics

Responsibilities

• Collaborate with account managers to drive buyer demand through demand and launch campaigns
• Measure and optimize buyer conversion from registration to engagement
• Design and execute marketing plans in partnership with the account team, leveraging segmented email, banners, and on-site messaging informed by customer insights
• Identify growth areas with account management, build GTM (Go-to-Market) strategies to act on these opportunities
• Support seller planning, providing insights and recommendations to account management
• Identify and share best practices across account teams, fostering improved performance through training and knowledge-sharing
• Collaborate with account and sales leaders to track and improve performance metrics
• Communicate seller needs to marketing to ensure effective tools and messaging that enhance buyer conversion
• Serve as the main link between account management and marketing, keeping stakeholders informed on project progress
• Track conversions from registrations through to successful bids to maximize ROI

Preferred Qualifications

Experience in Marketing Automation like Marketo and Braze

Benefits

• Competitive compensation packages including bonus and options
• Medical, dental, and vision benefits
• Matching 401(K)
• Paid time off
• Telecommuting and remote-work options
• Support for continuing education
• Team off-sites, social events, annual company events, and frequent extracurricular activities
• Unlimited snacks and drinks (in office)