Marketing

Summary

Join Binance Accelerator Program, a fixed-term program for early career talent to gain immersive experience in the Web3 space. The program offers opportunities to work at Binance, understand its operations, and expand your professional network. Responsibilities include designing and executing marketing and community engagement strategies, building and optimizing user success funnels, growing the user base, managing affiliate relationships, and organizing events. Requirements include a bachelor's degree in marketing, digital marketing experience, strong interest in crypto/blockchain, data-driven mindset, proven experience in user base growth, and bilingual English/Thai skills. The program offers competitive salary and benefits, work-from-home arrangements, and opportunities for career growth.

Requirements

• Bachelor degree or above, prefer major in marketing
• Exposure to digital marketing planning and execution work experience, preferably in crypto exchanges/fintech/eCommerce/tech/gaming, B2C facing
• Must have a strong interest and knowledge in the crypto / blockchain / technology space
• Data-driven and performance marketing mindset is a must
• Proven experience in growing and managing a user base
• Bilingual English/Thai is required to be able to coordinate with overseas partners and stakeholders
• Ability to handle a fast-paced environment and many moving parts at once

Responsibilities

• Design, execute and report an integrated marketing and community engagement strategy, encompassing performance marketing, brand awareness, social media, and event planning
• Build, manage and optimize our user success funnel, including oversight of and input to key product UI/UX areas that drive funnel conversion and active user engagement
• Grow our active user base and increase awareness of the Binance brand through data-driven performance marketing, and competitive benchmarking
• Attract and manage affiliates relationships, partnerships and B2B opportunities while working with the entire team to improve incentivization strategies to drive growth
• Develop a vibrant online and offline communities, increasing engagement through moderating activities, content creation, fostering positive interactions, and assisting the Binance Angel Program
• Organize and execute impactful online and offline events, such as meet-ups, hackathons, and workshops, tailored to the local market and user base
• Be the eyes and ears on the ground: Understand and share knowledge on local trends, communities and news that can be leveraged in brand awareness and marketing innovation efforts

Preferred Qualifications

• Past marketing/growth roles at virtual asset exchange is strongly preferred
• Experience in community management and events is a plus

Benefits

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)