Cloudbeds is hiring a
Marketing Automation Manager in Europe

Summary

The job is for a Marketing Automation Manager at Cloudbeds. The role involves managing lead flow, ensuring accurate scoring, and seamless integration with Salesforce, collaborating closely with various teams, creating and documenting marketing operations processes, developing reporting, and advising on campaign optimization. The ideal candidate should have 4+ years of experience in managing Marketing Automation Tools (MAP) and all-round Marketing Tech stacks, 4+ years of Salesforce and Account Engagement (Pardot) experience, exceptional communication skills, and a bachelor's degree.

Requirements

• 4+ years experience of managing MAP (Marketing Automation Tools)
• 4+ years of Salesforce and Account Engagement (Pardot) experience
• Bachelors degree preferred

Responsibilities

• Create and manage SFDC and marketing automation setups for campaign execution and define marketing operations QA process
• Monitor the lead flow process in our marketing automation platform (Account Engagement aka Pardot), ensuring the correct leads are scored, processed, and delivered to Salesforce
• Manage marketing operations projects from initiation to completion, defining project scope, creating project plans, allocating resources, and tracking progress
• Advise on campaign optimization, including recommending audience segmentation and enhancing efficiency in campaign setups
• Create and document all marketing operations processes and workflows
• Communicate project outcomes, key insights, and recommendations to stakeholders at all levels of the organization
• Develop reporting for funnel optimization and ROI forecasting

Preferred Qualifications

• Ninja-like efficiency in Excel/Spreadsheet
• Experience with Tableau CRM Analytics is Preferred but not mandatory
• Deep understanding of digital user behaviors and interactions with Website and other components of marketing funnels (MAP, CRM)
• Experience in data hygiene and Merging and Deduplication Strategy in MAP and CRM

Benefits

Flexible working schedules with an open Paid Time Away policy