Marketing Automation Manager

Summary

Join Rula as their Marketing Automation Manager and build the optimal tech stack for the Provider Marketing team. You will create, manage, and optimize automated marketing projects across various platforms to drive lead generation, customer retention, and overall marketing performance. This data-driven role requires expertise in marketing technologies, email marketing, CRM systems, and customer journey mapping. Experience with marketing automation tools like HubSpot, Iterable, or Outreach is essential. You will collaborate with cross-functional teams to implement and refine automation strategies aligned with business objectives. This 100% remote position offers attractive pay and benefits, including comprehensive health coverage, 401(k), generous time off, and paid parental leave. Rula prioritizes employee well-being and fosters a diverse and inclusive work environment.

Requirements

• 5+ years of experience in marketing, with preferred focus on marketing automation, digital marketing, or related roles
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign), CRM tools (Salesforce, HubSpot CRM, etc.), and email marketing systems
• Experience working with product, engineering and implementation teams in marketing automation projects
• Ability to understand marketing attribution and digital marketing data pipelines. Proficiency with Looker, Amplitude, Excel, and other reporting tools
• Bachelor’s degree in Marketing, Product Management, Communications, or related field (or equivalent experience)

Responsibilities

• Create, manage, and optimize automated marketing projects across various platforms
• Drive lead generation, customer retention, and overall marketing performance
• Work closely with cross-functional teams to implement and refine automation strategies that align with business objectives

Preferred Qualifications

• Experience in B2B or SaaS marketing environments
• Familiarity with advanced marketing automation tactics like lead scoring, behavior-based triggers, and advanced segmentation
• Certifications in marketing automation platforms (e.g., HubSpot, Salesforce)
• Strong organizational and time management skills with the ability to manage multiple projects simultaneously and meet deadlines
• Experience with data management and data integration between systems (CRM, ESP, etc.)

Benefits

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments
• Attractive pay and benefits : Full transparency of pay ranges regardless of where you live in the United States
• Comprehensive health benefits : Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access : Start saving for your future
• Generous time-off policies : Including 2 company-wide shutdown weeks each year for self-care (for most employees)
• Paid parental leave : Available for all parents, including birthing, non-birthing, adopting, and fostering
• Employee Assistance Program (EAP) : Support for your mental and physical health
• New hire home office stipend : Set up your workspace for success
• Quarterly department stipend : Fund team-building activities or in-person gatherings
• Wellness events and lunch & learns : Explore a variety of engaging topics
• Community and employee resource groups : Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
• Discounted programs : Fetch, SmartSpend, Ladder, SoFi