Regional Marketing Manager

Summary

Join Centric Software as a Regional Marketing Manager, focusing on European markets (excluding France, Spain, and Portugal). You will adapt and execute EMEA marketing strategies, manage lead generation campaigns and events, and collaborate with sales teams. This 100% remote position requires 7-10 years of B2B marketing experience in IT/software, strong leadership, and excellent communication skills. You will manage an event coordinator, agencies, and freelancers, while working closely with various internal teams. The role reports to the EMEA Senior Marketing Manager and offers the opportunity to work with leading global brands.

Requirements

• 7–10 years’ experience in B2B marketing, IT/software environment is a plus
• Business School degree or equivalent in Marketing
• Understanding and good knowledge of Inbound and marketing automation practices (Pardot, HubSpot, Marketo…) and use of CRM (Salesforce)
• Manage multiple projects and meet assigned deadlines in a fast-paced environment
• Self-motivated, detailed-oriented, Problem-solving ability
• Autonomous and ability to work independently
• Good communication and collaboration skills
• Fun and good team spirit
• Languages: English (native or fluent) + German as a plus

Responsibilities

• Define and adapt local marketing strategy to support EMEA marketing goals and local sales objectives
• Develop and execute targeted lead generation campaigns by account segments, verticals and personae on multiple channels (Linkedin, Medias, Website,…)
• Organize and coordinate tradeshows, conferences, 3rd party webinars and Centric events
• Support large account conversion by developing targeted programs
• Develop supporting campaign assets and collaterals
• Analyze campaign results (Tableau, google analytics, Linkedin Marketing Manager, …) and spot potential area of improvement
• Conduct market, database and competition analysis
• Explore data and define segmentation
• Manage one event manager based in UK
• Coordinate freelancer and external agencies
• Manage budget & accounting

Preferred Qualifications

German

Benefits

100% remote working position